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Hairroin Salon & Sebastian Professional Partner For 11th Annual Young Hollywood Awards

Procter & Gamble Professional Salon, a division of The Procter & Gamble Company (P&G) (NYSE:PG), announces Sebastian Professional's sponsorship of Hollywood Life magazine's 11th Annual Young Hollywood Awards in Los Angeles, CA on June 7, 2009.

As the premier awards show honoring up-and-coming talents and inspiring veterans, the Young Hollywood Awards serve as the perfect platform for the professional haircare brand committed to sharing "what's next" with consumers and the stylist community.

(Image from Sebastian Professional - All Rights Reserved).

"We're thrilled to partner with Hollywood Life magazine as a sponsor of this year's awards and applaud the young talents for reinventing and pushing the boundaries of Hollywood standards," says Reuben Carranza, Director, NA Professional Salon, P&G Professional Salon.

To get the celebrities red carpet ready, Sebastian is partnering with the stylist team from local Hollywood salon, Hairroin Salon, (a HairBoutique.com favorite) to offer pre-event services and treatments.

With the help of a range of versatile styling products including Sebastian Professional's new Texture Collection, celebrities can rock any coif with the guarantee of touchability and softness, even in longer hair.

Sebastian's revolutionary in-salon retexturizing and conditioning system, Texture Tandem, will also be available for stars to customize their locks with highly-specialized lift and instant thickening.

"Working with Sebastian on the Young Hollywood Awards is an amazing opportunity to service fashion-forward stars with unique style," says Sarah Jenkins, Master Stylist, Hairroin Salon.

In addition to the complimentary pre-event styling, Sebastian Professional will take-over backstage to help touch up celebrities' tresses all night long. Just behind the curtain, this exclusive lounge area will be armed with the top Sebastian styling products to freshen up the featured talent on their way to and from the stage.

To view the award-winning looks from Sebastian Professional after this year's Young Hollywood Awards, visit www.wireimage.com. For more information on Sebastian products or to locate a salon, log on to www.sebastianprofessional.com.

Press Contacts:

Kristin Huxta, DeVries Public Relations, 646-253-0238, khuxta@devries-pr.com;

Chloe D'Angelo, DeVries Public Relations, 646-253-0214, cdangelo@devries-pr.com

About P&G Professional Care

P&G's Professional Salon products help make beauty dreams real every day for millions of consumers worldwide. P&G's salon-exclusive brands are distributed in more than 180,000 salons across the globe, including Sebastian Professional®, Wella Koleston®, Clairol Professional®, Wella Professionals®, Nioxin®, Graham Webb®, Back to Basics® and Halo®.

Superior products, inspiring education and unique salon business-building programs make P&G Professional Care a world leader and expert in hair and beauty. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.

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