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Cosmetic Executive Women Name Best Beauty Prods For 2009

Cosmetic Executive Women Name Best Beauty Products Of The Year - Announcing 2009 CEW Beauty Awards Winners

NEW YORK, May 1, 2009 - The beauty industry came out to celebrate its finest today, as Cosmetic Executive Women (CEW) honored the most innovative beauty products of the year. The CEW Beauty Awards are determined by those in the know-over 4,000 professionals working in the field.

For manufacturers, the Awards represent the industry's highest honor. For consumers, they serve as a trusted guide to top product performers.

"Women don't want to make buying mistakes. They're looking for performance and value. With the CEW Beauty Awards, consumers have the advice of more than 4,000 beauty experts to lead them to the best products the industry has to offer," says Carlotta Jacobson, CEW President.

This year's prestigious list of CEW Beauty Award Winners was announced this afternoon at a gala event at the Waldorf-Astoria in New York City.

o Hosted by: Mario Cantone, star of Sex and the City

o Presented by:

• Bravo's Real Housewives of New York City: Jill Zarin, Alex McCord, Ramona Singe, Countess LuAnn de Lesseps

• Gretta Monahan, Style Expert for The Rachael Ray Show and Bravo Network

• Simon Doonan, Creative Director of Barneys

• Ingrid Grimes-Myles, Michelle Obama's Makeup Artist

• Shontelle, Spokesmodel and Popstar

o Nearly 550 entries

o 140 Finalists

o 28 categories, ranging from Makeup to Hair Care, Sun to Scent

o Both mass products (available at the drugstore) and prestige products (available at department and specialty stores) were honored

In addition to recognizing product innovation, the CEW Beauty Awards announced the winner of the Indie Beauty Award for the brightest new start-up in the world of beauty. This year's winner is NIA 24®.

Want to get your hands on this year's best? CEW has launched the Awards' biggest retail program to date, collaborating with 6 national partners in 2009. Consumers are given instant shopping access on www.cew.org with "buy now" links to CVS/pharmacy, Beauty.com, Sephora, ULTA, Bloomingdale's and drugstore.com. This formidable list of retail royalty will also showcase the 2009 Beauty Award Winners with custom promotions online and in stores.

Identify CEW Beauty Award winning products with the pink CEW Seal

To view the Winners and download a ready-to-use shopping list, please visit www.cew.org.

The 2009 CEW Beauty Awards winners are:

BATH AND BODY

Body Treatment - Mass

Avon Products, Inc. Anew Clinical Professional Stretch Mark Smoother

Body Treatment - Prestige

Ojon TawakaTM "The Ball"

Scented Bath & Body - Mass

Vickery & Clarke Natural Apothecary Eucalyptus & Peppermint Cold & Sinus Soak

Scented Bath & Body - Prestige

Fresh Fig Apricot Bath and Shower Gel

FACIAL SKINCARE

Acne Treatment

Clean & Clear® Advantage® Blackhead EraserTM Exfoliating Cleanser

Anti-Aging - Mass

Olay Regenerist 14 Day Skin Intervention

Anti-Aging - Prestige

Clinique Even Better Skin Tone Corrector

Cleanser & Scrub - Mass

Neutrogena WaveTM Power Cleanser and Deep Clean Foaming Pads

Cleanser & Scrub - Prestige

Fresh Appleseed Brightening Exfoliant

Eye Treatment - Mass

Garnier Nutritioniste Skin Renew Anti-Puff Eye Roller

Eye Treatment - Prestige

Shiseido White Lucent Brightening Eye Treatment

Moisturizer - Mass

Olay Definity Color Recapture

Moisturizer - Prestige

ESTÉE LAUDER Time Zone Line and Wrinkle Reducing Moisturizer SPF 15

HAIR

Hair Care, Style & Coloring - Mass

Avon Products, Inc. Advance Techniques Grey Root Touch-Up

Hair Care, Style & Coloring - Prestige

Living Proof, Inc. Straight Making No Frizz Styling Cream for Medium to Thick Hair

MAKEUP

Eye Product - Mass

L'Oréal Paris Double Extend Beauty Tubes Mascara

Eye Product - Prestige

Lancôme Ôscillation

Face Product - Mass

CoverGirl Simply Ageless Foundation

Face Product - Prestige

Giorgio Armani Face Fabric Foundation

Lip Product - Mass

Avon Products, Inc. Pro-To-Go Lipstick

Lip Product - Prestige

YSL Rouge Volupté Silky Sensual Radiant Lipstick SPF 15

MEN'S GROOMING

Men's Grooming

ZIRH Holdings LLC Drenched

SCENT

Men's Scent

PUIG USA Prada Infusion d'Homme Eau de Toilette Spray

Fragrance Supplier: GIVAUDAN

Women's Scent - Mass

Avon Products, Inc. Bond Girl 007

Fragrance Supplier: FIRMENICH

Women's Scent - Prestige

Harajuku Lovers Fragrances "G"

Fragrance Supplier: FRAGRANCE RESOURCES

SUN

Sun Product - Mass

AVEENO® Continuous Protection Sunblock Spray SPF 70TM

Sun Product - Prestige

Clarins Delicious Self Tanning Cream

INDIE BEAUTY AWARD

NIA 24®

More About The CEW Awards

The 2009 CEW Beauty Awards are sponsored by Allure, Givaudan, CVS/pharmacy, Crest Whitestrips Advanced Seal, ACUVUE® Brand Contact Lenses, Medicis, VEET, WWD Beauty Biz, Arcade Marketing, The Royal Promotion Group, Suite K, KraftWorks, HBA Global Expo, Beilis Development, MaCher, Rpr Marketing Communications, Alcan Packaging Beauty, Beauty.com, Raw Media, Digital Plus, VIDICOM. Categories defined by NPD Group. Ballots tabulated by Ernst & Young.

Cosmetic Executive Women, Inc. (CEW) is a nonprofit professional organization with over 4,000 executives in the beauty, cosmetics, fragrance, and related industries. CEW is based in NYC, and it has associated organizations in France and the United Kingdom. For more information about the 2009 CEW Beauty Awards program, its product entries and sponsors, log on to www.cew.org.

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