THE POWER OF FRESH INGREDIENTS
WOODLAND HILLS, CA (November 2008) –Always dreamed of silky, touchable hair? Graham Webb, a master in problem-solution hair repair and damage prevention, brings salon-soft style home with its Silk Repair line, designed to seek out damaged areas and restore shine and condition.
The collection, which consists of two easy-to-follow regimens, includes the Silk Repair Advanced Therapy Treatment: A mix-it-yourself sachet that unlocks fresh ingredients to transform even the most damaged, unruly hair into lush, silken locks that delight in envy.
The Silk Repair reparative treatment system offers consumers a line that instantly treats hair’s most damaged areas. Whether your hair is dry, damaged or chemically treated, the Silk Repair line replenishes vital moisture and restores hair’s flexibility and shine to natural-looking perfection.
“We’ve tapped into the power of fresh ingredients to bring a salon experience right to your fingertips,” states Sara Cherlin, Brand Manager for Graham Webb. “The Advanced Therapy Treatment is a snap to use and delivers instant, noticeable results. The Silk Repair collection also makes choosing the right products easier with its targeted product offerings and intuitive packaging.”
The Secret Ingredient…You
Say goodbye to multi-step, complicated, hair recovery systems. The Silk Repair Advanced Therapy Treatment is a hassle-free, reconstructive process where the user “mixes up” fresh ingredients to bring maximum strength, body, shine and manageability to notably dry or chemically-treated hair.
Easy-to-use new packaging allows the two chambers of the sachet to be ripped open and mixed together in the shower. Once combined, the two-part formula expands into a rich, creamy, weightless foam that can be applied to wet hair and left on for about 3-5 minutes to allow maximum penetration.
The lightweight, yet intense moisturizing treatment immediately restores health, shine, condition and vitality to damaged hair for silky, noticeable results. The treatment can be used as often as needed to repair extremely damaged hair, or as a weekly treatment to maintain hair’s healthy appearance.
Transform Hair Like Magic
Like all Graham Webb products, the Silk Repair line is infused with Thermacore® Complex, a heat-activated, patented conditioning formula that:
• restores damaged hair to its fullest, healthiest and most natural state;
Additionally, the product line is formulated with natural emollients and humectants to preserve softness and enhance manageability—and contains a natural and powerful blend of ingredients including silk proteins and keratin amino acids to build extra protection and moisture from within.
The two formulas are based on damage level:
• Daily Repair Shampoo, Conditioner and Silk Protein Leave-in Conditioner provides everyday damage prevention for all hair types and revitalizes moisture;
Easy as 1-2-3…
When using the Silk Repair Advanced Therapy Treatment, follow the step-by-step guide below to silky, noticeable results.
Mixing Your Own Magic—in the shower…
1. Shampoo hair with Silk Repair Advanced Therapy Shampoo and Conditioner; squeeze excess water from hair
3. Work the mixture evenly through your hair; leave on for 3-5 minutes for ingredients to penetrate cuticle
…or, in your favorite Graham Webb salon for extra pampering!
1. Indulge in a luxurious shampoo using Silk Repair Advanced Therapy Shampoo and Conditioner;
3. Relax under a pre-heated dryer for 5-10 minutes, during which time the heat application will enhance the reparative benefit;
Graham Webb Silk Repair products are available at professional salons nationwide. Some salons offer the Advanced Therapy Treatment as a service, with the retail sachet packets available for purchase for at-home maintenance.
Suggested retail pricing for Silk Repair Daily Repair Shampoo is $13.95/11oz; Daily Repair Conditioner, $14.95/11oz; Silk Protein Leave-in Conditioner, $14.95/8.5 oz; Advanced Therapy Shampoo, $13.95/11oz; Advanced Therapy Conditioner, $15.95/11oz; and Advanced Therapy Treatment, $4.50/1oz. To find a salon near you or for more information, please visit www.grahamwebb.com.
About P&G Professional Care
P&G’s Professional Care products help make beauty dreams real every day for millions of consumers worldwide. P&G’s salon-exclusive brands are distributed in more than 180,000 salons across the globe, including Sebastian Professional®, Wella Koleston®, Clairol Professional®, Wella Professionals®, Nioxin®, Graham Webb®, Back to Basics® and Halo®.
Superior products, inspiring education and unique salon business-building programs make P&G Professional Care a world leader and expert in hair and beauty. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.
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