Banishing Bad Hair Days since 1997!™

Dixie Pelfrey Launches Salon FAD & iCon Exclusive Concepts

Beauty Insider Launches SALON FAD and iCON Exclusive Concepts

Houston, TX - Dixie Pelfrey the former Senior Vice President of Shows, Education and Merchandising for the Farouk Systems Group proudly announces the launch of her 2 new companies: SALON FAD and iCON Exclusive Concepts.

(Image of shampoo and conditioner bottles - LotusHead - All Rights Reserved).


SALON FAD is a non-profit organization of dedicated Stylists, Salons, Manufacturers and Distributors Fighting Against Diversion. Currently, salons and stylists face a financial future plagued with uncertainty.

Our "professional only" products are found on the shelves of grocery chains, drug stores and web sites. With Dixie Pelfrey at the helm, SALON FAD will begin the fight against diversion.

iCON Exclusive Concepts, Inc.

iCON Exclusive Concepts, Inc. specializes in every aspect of project management. This company is supported by a team of experts who understand the importance of building and creating your own identity and brand recognition at trade shows.

This elite project management corporation offers complete trade show packages for manufacturers and companies selling to the professional salon markets.

Dixie Pelfrey

Dixie's unique entrepreneurial spirit, ambition and experience in both the national and international markets offer exhibitors' expert trade show production, design lay-out and a portfolio of highly trained creative artistic talent to promote your brand. Her recruiting and training facility in Houston hosts a talent search for the development and placement of raw talent with leading manufacturers.

Upon resigning from her executive position, Dixie was responsible for the success and growth of shows and educational events at Farouk Systems.

This insurmountable reputation transformed her into one of the best in the industry. Her extensive and impressive background includes roles as a stage artist, public speaker, motivator and trainer to thousands of now successful Educators and Platform Artists in the beauty world.

These talents exemplify her flair, passion and enthusiasm to manifest high energy events filled with Education, Entertainment and Sales.

As the President of SALON FAD and iCONExclusive Concepts, Dixie will deliver outstanding results drawn from her skills and experience. Her passion for professionalism within the beauty industry is unsurpassed. She will honor and preserve our industry with a strong stand against diversion.

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