The Search for the Chivas Life: Year 3 Launches Bigger and Better
PURCHASE, N.Y., Oct. 23, 2007 /PRNewswire/ -- Throughout its rich history, Chivas Regal Scotch Whisky has become synonymous with sharing memorable moments and the best that life has to offer.
Now the makers of the world's first luxury Scotch Whisky are launching Year Three of the Search for The Chivas Life, seeking two people to become Chivas Life Ambassadors for an entire year, traveling the globe together in search of extraordinary experiences.
"We were inspired by our last pair of Chivas Life Ambassadors, Bill and Dana," says Craig Johnson, Brand Director of Chivas Regal. "Their Search for the Chivas Life was a great combination of adventure, luxury, passion and relaxation.
They displayed a lot of energy and imagination, fielding interviews with the press and documenting experiences such as a Burns Night celebration in Scotland, a safari in Africa, a Thai cooking class, a glacier walk in New Zealand -- all the way to an incredible bungalow in Bora Bora. After five months, they said that they didn't want it to end, so we thought: let's make Year Three of the Search for The Chivas Life last for a full year."
Now encompassing twelve months, this latest Search will appoint two Chivas Life Ambassadors to serve as international representatives of the world's smoothest Scotch Whisky, whose compensation, including travel stipend, will be $200,000.
Their duties will include interacting with international and domestic media, recording their adventures online, hosting mentoring events and attending exclusive Chivas Life events such as Elephant Polo and Snow Golf.
"The hiring of the ambassadors is quite challenging, as applicants have been incredibly enthusiastic and creative in applying for the job," explains Chris Willis, Vice President of Chivas Regal. "The prospect of showcasing their videos has generated a lot of interest." To that end, selected application videos from around the nation will be posted online
Another new component of the Search is The Chivas Studio, open for several weeks in six major markets -- New York, Dallas, Miami, Chicago, Los Angeles and Las Vegas.
In a custom-designed space in each city, the Chivas Studio will be open to film Chivas Life Ambassador applicants on-site, while at night, the Studio will offer various facets of The Chivas Life, whether it's an intimate Chivas Musica event, a Chivas Life party, or various exhibits.
Applications for the two positions will be accepted through March 30, 2007, and will be reviewed by a panel of travel and lifestyle experts. For more information, or to download an application, visit . Chivas Regal is imported by Pernod Ricard USA.
About Pernod Ricard USA
vaulted Pernod Ricard USA to the forefront of the U.S. spirits market, doubling the company's sales value and market share.
The company is now the third largest in the U.S. spirits industry by sales value and the fifth largest by sales volume in the U.S. Pernod Ricard USA's leading brands include Kahlua(R) Liqueur, Chivas Regal(R) Scotch Whisky, Seagram's Extra Dry Gin(R), Malibu(R) flavored Rum, Stolichnaya(R) Vodkas, Jameson(R) Irish Whiskey, The Glenlivet(R) Single Malt Scotch Whisky, Wild Turkey(R) Bourbon, Beefeater(R) Gin, Hiram Walker(TM) Liqueurs and Martell(TM) Cognac, as well as Jacob's Creek(R) and Brancott Estate(R) wines, Perrier Jouet(R)Champagne, Mumm(R) Champagne and Mumm Napa(TM) wines, and Pernod(R) and Ricard(R) Liquors.
Enjoy Pernod Ricard's brands responsibly and in moderation.
Please follow us on Twitter at: https://Twitter.com/HairBoutique. I look forward to meeting new people from all walks of Twitter and learning from their Tweets.