Paul Mitchell: The Hollywood Haircare Brand

Introduction

(Beverly Hills, Calif. – January 29, 2004)

John Paul Mitchell Systems was proud to be the exclusive hair care sponsor in the VIP gift bags at the 5^th Annual Hollywood Makeup Artist and Hairstylist Guild Awards held at the Beverly Hilton Hotel this past January 17.

Eight hundred of tinseltown’s top celebrities, professionals and guests attended the black tie gala at which 19 awards were presented for top achievements in motion picture, television and theatrical hair and makeup.

The attendees included Alexis Bledel from the Gilmore Girls, Freddy Rodriguez from Six Feet Under, Lucy Liu from Charlie’s Angels, and Mindy Sterling from the Austin Powers series of films.

All guests at the event, as well as all Hollywood Makeup Artist and Hairstylist Guild members, received Paul Mitchell’s new Smoothing Try Me Kit. The 75 VIP bags, which went to the top celebrities and presenters, also included Tea Tree Retreat Travel Kits and Color Protect Home Maintenance Kits.

Hollywood hairstylists can’t stop raving about Paul Mitchell products, and – just as John Paul Mitchell Systems is committed to serving professionals everywhere – we strive to support this community.

Paul Mitchell has indeed become the Professional Hair Care Brand of Hollywood, serving such celebrity stylists as Enzo Angilieri, Danilo, Craig Ganghi and Mitch Stone.

Paul Mitchell products have graced the heads of such luminaries as Charlize Theron and Kristen Davis at the Golden Globes this past January 25^th, as well as the casts of the feature films Something’s Gotta Give, Pirates of the Carribean and Big Fish and the television series Sex and the City, Scrubs, Six Feet Under, American Dreams, Charmed and The Bernie Mac Show - just to name a few.

Contact: Isabel Smith Rachel Rosenman John Paul Mitchell Systems 9701 Wilshire Blve, Ste. 1205 Beverly Hills, CA 90212 310-248-3888

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