Introduction
Magnetically Charged Haircare is an unprecedented new line of products that uses Magnetite (a naturally occurring mineral) to magnetically infuse the hair with proteins and conditioners. The line currently is comprised of Magnetic Energizing Shampoo and Magnetic Restructuring Conditioner with other products expected to be released shortly.
How It Is MadeGiovanni’s Senior Chemist, Dr. John Weaver went on to explain: "Even the way we manufacture the product is different. We’ve invented a new type of mixing tank that is magnetically charged. When we mix the ingredients together in these Structuring Tanks the formulas become structured— that is, the ingredients take on a synergistic characteristic that improves performance by magnetically aligning all of the ingredients.”
How It Was InventedFor several years, Arthur and son James, have studied the various uses and beneficial effects of magnetic power. Then, about a year ago during an all night research session with friend and physicist, Dr. D. Raehmer, the entire concept began to gel. At about 3:30 a.m. the research team came across a powerful and proven mathematical theorem that would unlock the secret of magnetism and beautiful hair. It was a new discovery for hair! This well-known mathematical theorem (E=-B) became such an important part of the product formulation that it has been printed on every bottle.
“Essentially,” said James, “you are wearing Micro-Magnets in your hair that offer the benefits of superior, long-lasting conditioning plus the recognized benefits of magnetic therapy.” MAGNETIC DENSITY LEVEL (MDL)
The Giovanni Magnetic Hair Care line is available at HairBoutique.com as well at other fine salons and hair care establishments around the world. |
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