L’Oréal Paris Colour Riche Anti-Aging Serum

Introduction

L’Oréal Paris Colour Riche Anti-Aging Serum - Volume, Treat, Condition… and Color Your Lips!

A perennial favorite, Colour Riche Lipcolour continues to be the classic lipcolour that delivers rich, luxurious, creamy colour for a luminous, radiant look.

Now, with added anti-aging benefits, L’Oréal Paris delivers Colour Riche Anti-Aging Serum lipcolour. The inner core contains an Anti-Aging Serum Complex that treats and conditions lips to add volume, definition and contouring.

Colour Riche Anti-Aging Serum lipcolour is the first at mass to provide exclusive conditioning and antiaging ingredients within an advanced Anti-Aging Serum Complex, including Pro-Xylane and Collagen.

Together with Colour Riche’s signature rich, creamy color, it remains the gold-standard of beauty, packaged within the most luxurious lipcolour case available from L’Oréal Paris.

Technology

Colour Riche Anti-Aging Serum lip colour is a technologically-advanced lip colour with an inner core of conditioning and volumizing ingredients and an outer shell of luxurious color.

The technology-rich Anti-Aging Serum Complex includes Pro-Xylane and Collagen to:

• strengthen lips’ matrix for more fullness • give lips immediate smoothness and volume • fill in fine surface lines and soften lips • instantly add moisture to lips

These benefits have been tested in clinical trials, resulting in:

• more definition, immediately • smoother lips, instantaneously • more supple lips, instantly • more fullness and volume

Colour

Colour Riche Anti-Aging Serum lip colour is available in a versatile, well-balanced shade range, featuring 16 new shades, each selected to complement every skin tone, wardrobe and occasion. The formula glides on smooth, saturating lips for perfect, complete coverage.

With a nurturing formula loaded with conditioning Omega 3 and Vitamin E, lips stay hydrated and protected for hours of smooth, soft lips that are simply beautiful. An elegant, silver case with clear window showcases the lipstick shade and noticeable inner core in the most luxurious packaging provided at mass.

Available in 16 sophisticated shades:

Pink Passion, Captivating Copper, Pucker Up Pink, Chocolate Spice, Desperately Mauve, Cranberry, Blushing Bouquet, Naturally Nude, Majestic Mauve, Real Red, Berry Exciting, Robust Raisin, Peach Parfait, Spicy Pink, Compelling Coral, Wined Up

Benefits:

• Anti-aging Serum Complex treats and conditions lips, fills fine lines and provides fullness immediately • Glides on smooth with rich colour, saturating lips for a full-coverage look • Protects against moisture loss with the conditioning power of Vitamin E • New silver packaging features a clear top for instant inner-core viewing

Availability:

L’Oréal Paris Colour Riche Anti-Aging Serum is available at www.lorealparis.com and also at chain drug, food and mass market retailers nationwide for a suggested retail price of $9.99.

Summary

Now, with added anti-aging benefits, L’Oréal Paris delivers Colour Riche Anti-Aging Serum lipcolour. The inner core contains an Anti-Aging Serum Complex that treats and conditions lips to add volume, definition and contouring.

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- Revised Publication Date: 05/03/10

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