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Lady Gaga Hair Psychology

Introduction

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Most people asked to name the top three things about Lady Gaga would list her mind blowing music, hair and fashions, not necessarily in that order.

Lady Gaga along with her brilliant team of marketing gurus, managers and producers all employ hair psychology as a way to hook her millions of devoted fans.

Lady Gaga understands the importance of creating a total image which lives in the minds of people around the world. She also believes in sharing her own hair challenges to let her fans know she's not perfect and it's okay to be unique.

Note: Visit Lady Gaga Celebrity Hairstyle Gallery to see more images.

While Lady Gaga's music, CDs, videos and stage performances are very important for winning over fans, it's her outrageous fashions and wild hairstyles which capture their imagination.

Calling her fans The Little Monsters, the superstar builds her connection with the people who love her based on key psychological principles.

Not only does she assure The Little Monsters that it's okay to be different from the rest of the crowd, she demonstrates it on a constant basis with her over-the-top hairstyles, hair colors and hair dramas. She shares her own struggles with her hair.

I'm As Free As My Hair

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To showcase her own hair struggles through the years the famous pop diva including "Hair" produced by RedOne and included on the "Born This Way" album.

Gaga's "Hair" became the second promotional single (digital) from the iTunes countdown campaign set to build hype for the new LP.

Hair premiered on radios and iTunes on May 16th, 2011.

Hard core Gaga fans went wild over the new "Hair" which was described by Gaga as "a really up tempo club record with a Bruce Springsteen vibe to it."

Gaga described her Hair single as "An anthem for hair salons everywhere".

Some of the lyrics to Hair are incredibly personal, revealing and offer Gaga's Little Monsters more assurance that it's okay to wear their hair anyway that they like to honor their own identity.

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Lady Gaga sings:

Whenever I dress cool, My parents put up a fight And if I’m a hotshot, Mom will cut hair at night In the morning I’m sure of my identity I scream Mom and Dad Why can't I be who I wanna be?

I just wanna be myself, And I want you to love me for who I am I just wanna be myself, And I want you to know, I am my Hair

In the first two verses she's telling her fans that she's fought with her parents over her hair and that she defines herself and who she is by her hair.

She also tells her fans that it's okay for them to be true to themselves and wear their hair however they want to wear it.

Her chorus to "Hair' tells fans that she's had enough and her prayer is to die living as free as her hair. Gaga also sings that

Lady Gaga DC Media

she's not a freak and she must keep fighting to stay cool on the streets in order to be free.

In Verse 2 of the hit song she sings:

Sometimes I want to rock on some highlights Just because I want my friend to think that I am dynamite And on party, roxy, high school dance I got my bangs too hard That I don't stand a chance A chance

I just wanna be myself, And I want you to love me for who I am I just wanna be myself, And I want you to know, I am my Hair

Lady Gaga is sharing about her needs to find her unique identity with highlights and hair color because she wants her friends to think "I am dynamite."

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She also shares about a bang problem. Anyone who's ever worn a fringe understand instantly the difficulties of getting a fringe to lay just right and not be "too hard."

Lady Gaga takes her hair struggles into the Bridge where she sings:

I just want to be free, I just want to be me And I want lots of friends that invite me to their parties

I don't wanna change, And I don't wanna be ashamed I'm the spirit of my Hair It's all the glory that I bare I am my Hair!

I'm my hair, I am my hair It's all the glory that I bare I'm my hair-am my hair I'm my hair-am my hair yeah!

Lady Gaga Is Only Human

Besides sharing her history of hair challenges she shares many things from the stage about her life.

Lady Gaga DC Media

When she was struggling with exhaustion from touring she stopped a concert in Sweden to tell her fans that she was totally committed to them and would not stop her tour despite exhaustion.

She famously told fans "I'll sleep when I'm dead." She also said "I know I'm running myself into the ground, and that alcohol will kill me someday, but I would rather not die on vacation."

Of course The Little Monsters loved her honesty, her commitment to them and her willingness to share about her own personal struggles with life.

Afterall, she's human and humans need sleep to thrive but she's willing to give that up for them. Of course she also shares many stories in the media about her ongoing hair struggles.

Lady Gaga wants her friends to know she truly gets their various life and hair struggles.

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Summary

Lady Gaga brilliantly utilizes several basic psychological principles to connect with her fans whom she has nicknamed The Little Monsters.

The fans adore the nickname and respond by dressing up at her concerts in a variety of monster costumers and wearing claws which Gaga has also made famous.

The pop star connects with her fans on all levels by sharing her own lifelong trials and tribulations with her own hair and her need to wear it however she feels most free.

Dedicating an entire song to her hair and her challenges only made her more beloved to her worldwide fan base.

- Revised Publication Date: 01/03/2012

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