Bigger Is Always Better

Introduction

As the old sayings go: The bigger a man's hand is, the bigger his (cough) manliness. It is the size of the ocean that makes the biggest commotion. And, of course, the bigger a woman's hair is, the sexier she feels. Sexy Hair Concepts sizes up the beauty industry as it launches four new products in its signature Big Sexy Hair collection. These new styling and finishing additions build big hair and help maintain large locks' condition and moisture balance. Dense Thickening Spray: A non-aerosol spray that thickens and volumizes the hair leaving it luxuriously soft without a sticky mess. Build body from roots to ends by spritzing damp hair - hair actually thickens once touched by the product. The Dense Thickening Spray contains Lavender Extract for extra large volume, Aloe Vera and Evening Primrose Extracts for conditioning properties and moisture balance. (Suggested Retail Price: $11.95 for 8.5 fl. oz.) Flip It Over, Full and Wild Spray: A one-of-a-kind product that brings out the big, bad wolf. This unique spray is specifically designed to provide super, crazy volume. Simply apply to dry hair -- Flip the hair. Spray onto the underside. Scrunch it. Tousle it. Then knock 'em out by tossing volumized locks back for great, big styles. Flip it Over, Full and Wild has a special tactile feel that bonds to the hair for wild tresses. Also containing Lavender Extract for extra volume, this spray incorporates Aloe and Evening Primrose Extracts for conditioning and hydration and Panthenol for added bulk by helping to thicken the hair shaft. (Suggested Retail Price: $13.95 for 4.4 oz.)

Spray & Play Harder Firm Volumizing Hairspray: This super, firm holding hairspray works hard so hair can play longer. Continuing to fight humidity and damaging UV rays, Spray & Play Harder is an ultra fast-drying hairspray that offers increased volume to get hair as big as desired. Developed to keep hair big and sexy all day, Spray & Play Harder contains Hydrolyzed Wheat Protein to moisturize and give high-volume body and other ingredients to deliver a super shiny finish. (Suggested Retail Price: $14.00 for 10.6 oz.) Big Shine-Shine Spray: This unique non-greasy, weightless shine spray won't downsize big styles. The combination of ingredients with Lemon Extract gives ultimate shine and offers the finishing touches to complete any big, sexy hairstyles. (Suggested Retail Price $10.95 for 2.5 fl. oz.) The Big Sexy Hair collection is available in professional salons in more than 20 countries.

For more information on Big Sexy Hair products and all Sexy Hair Concepts products, call (800) 848-3383 or visit the website at www.sexyhairconcepts.com.

Donald Wilson M. Crag & Associates Public Relations 1007 Montana Ave., #720 Santa Monica, CA 90403 310-899-2900 (telephone) 310-899-9410 (fax)

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