EC Mode's New Revitalizing Shampoo: Keep Your Color & Prolong Your Perm

Introduction

Malibu, CA - April 4, 2002 - Oxidation and its pesky free radicals cause dullness, faded color and damage to your hair, but EC Mode's new Revitalizing Shampoo is your best tool to fight oxidation-totally.

Specifically formulated for colored, permed or chemically straightened hair, Revitalizing Shampoo goes to work to stop oxidation and preserve your look. Nine different botanical extracts soothe, hydrate and protect hair and scalp, while the power of Vitamin E and Vitamin C helps to:

• Increase longevity of color/highlights and perms
• Decrease fading and discoloration
• Enhance vibrancy of color and perms
• Infuse radiant shine
• Prevent breakage
• Counteract the effects of hard water

With its gentle cleansing and tangerine-mist fragrance, Revitalizing Shampoo is a perfect daily shampoo. Follow it with EC Mode's Brilliant Detangling Conditioner to promote healthy hair and scalp.

To use, distribute a tablespoon of Revitalizing Shampoo through wet hair and massage. Rinse completely and follow with Brilliant Detangling Conditioner.

The EC Mode Revitalizing Shampoo contains the following key ingredients with their related benefits:

• Ascorbic Acid (Vitamin C) stimulates natural collagen development for healthy scalp tissue. Protects against oxidation's free radical damage.
• Vitamin E Acetate adds moisture to skin and protects against free radicals.
• Panthenol penetrates the hair shaft to protect hair's strength and moisture.
• Yarrow tones skin.
• Burdock provides a natural defense against harmful bacteria and fungus.
• Hops health heal and repair damaged hair.
• Linden refreshes the scalp.
• Yucca soothes and nourishes the scalp.
• Nettle, an anti-inflammatory, stimulates and cleanses.
• Marsh Mallow soothes and hydrates.
• Witch Hazel is a purifying antiseptic that helps ward off harmful bacteria.
• Arnica helps reduce scalp inflammation.

Suggested retail price is $12.99 for 12.5 ounces.

With its patented fresh-dried vitamin technology, EC Mode represents the new "Beauty is Wellness" approach to personal care.

The company was founded on antioxidant technologies and is recognized as a leader in providing solutions for hair, scalp and skin that have been subjected to the rigors of oxidation. For customer support of the distributor near you, call 1-800-622-7332. To learn more, visit The EC Mode website at www.ecmode.com or www.WellnessSalon.com.

The EC Mode Collection 1550 South Franklin Road Indianopolis, Indiana 46239

Julie Miller [email protected]

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