The old adage that blondes have more fun certainly rings true with Paul Mitchell presents "21 Flavors of Blonde".
The sunny salon promotion features yummy shades of blonde that are good enough to eat.
Blonde ormulas include light blonde, medium blonde and dark blonde shades with names like 'dulce de leche" 'toasted pecan' and 'swirled honey."
With the purchase of a 2lb Dual-Purpose Lightener, hair salons will receive one free 2 oz. Cream Lightener, along with four "21 Flavors of Blonde" technique tip cards and three "21 Favorite Flavors of Blonde" favorite formulas.
The tip cards give step-by-step instructions on creating a new blonde look.
The favorite formulas show a whole variety of delicious shades to entice clients into trying something new. Salons can use this opportunity not only to get a great deal, but also to add some fun to their Color Bar Menus™ and chase away clients' winter blues.
Platinum Card: Created by Paul Mitchell Associate Stephanie Kocielski, this technique was designed to take double-process lighting to the next level with ease. It provides a great method for consistent lightening while preserving the integrity of the hair.
Icicles technique: Icicles is a fun and efficient technique that is extremely versatile.
Created by Scott Cole and Linda Yodice, it fits any haircut and is especially suited for short graduated styles with choppy texture. Icicles, combined with a creative color selection, can give clients a very natural or very daring look - it's up to you!
Gammonlites technique: By using large sections, Gammonlites creates added interest to shorter haircuts. Depending on formulation choice, this technique can be bold and full of contrast of can add very subtle tonal dimension. Inspired by the design of a backgammon boards, Gammonlites was created by Scott Cole and Linda Yodice.
The Clock technique: Created by Stephanie Kocielski, the Clock is quick (saving valuable time) and offers stunning dimension on blondes.
Get the scoop on this delicious selection of blonde formulas:
Light Blonde formulas: Strawberry Shortcake, Vanilla Creme, Champagne on Ice, Almond Crunch, Daiquiri Ice, White Chocolate Cheesecake, Dulce de Leche.
Medium Blonde formulas: Chocolate Malt, Apple Pie, Apricot Sorbet, Coconut Cream Pie, Mango Sherbet, Toasted Pecan, Hazelnut Gelato.
Dark Blonde formulas: Butter Rum, Sparkling Sorbet, Kona Coffee, Cookies 'n Cream, Swirled Honey, Carmel Cone, Vanilla Bean.
For more information on the '21 Flavors of Blonde' promotion and the Blonding System from Paul Mitchell. salons should contact their local John Paul Mitchell Systems Salon Consultation or Distributor.
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