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2011 FiFi® Awards For Fragrance Foundation


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Considered the “Oscars” of the fragrance industry, The FiFi® Awards, presented by The Fragrance Foundation, is an elegant, red-carpet celebration where over 800 industry leaders gather along with celebrity presenters from stage, screen and music, to find out who has won a coveted crystal FiFi® award out of a possible thirty categories for the very best in men’s and women’s fragrances.

“We are already in full FiFi® mode!” says Rochelle Bloom, President of The Fragrance Foundation.

“The brands are submitting their best fragrances, interior collections, bath and body products, packaging, media campaigns, technological breakthroughs, nominating a classic fragrance for Hall of Fame status or for the new Fragrance Superstar of the Year (for 2011). Our team here is hard at work sorting through the avalanche of paperwork that, despite the digital age, gets the FiFi’s® up and running each year”.

There is a lot to look forward to for this year’s FiFi® Awards program. Here’s what you need to know, what’s new and what’s next for FiFi’s® 2011:

New Venue: How proud is The Fragrance Foundation to announce that this year’s FiFi® Awards evening, Wednesday May 25th, will take place Under the Tent at Damrosch Park, Lincoln Center? “We are very proud and excited to return to Lincoln Center and showcase our beloved industry in the splendidly renovated surroundings so iconic to the arts, culture and fashion life of New York City,” comments Rochelle Bloom.

Image FIFI Awards

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New: “Fragrance Superstar of the Year” is a brand new award category for best fragrance of the year with no restrictions as to male or female or distribution channel.

The fun and excitement of this new award is that guests attending The FiFi® Finalists Breakfast at the Mandarin Oriental Hotel, Friday April 8th, will have the opportunity to vote for the final five there and then from a listing of the top 10 fragrances in each category.

New: To add a further level of newness and excitement at The FiFi® Awards evening that follows, it’s the attendees themselves who will have the ability to vote, on the spot, for the first-ever “Fragrance Superstar of the Year” out of the top five fragrances (tabulated by the Foundation’s accounting firm) showcased during the evening.

The winning fragrance will be announced immediately and be presented on stage with a coveted crystal FiFi®.

Image Fragrence Foundation

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New: “Consumer’s Choice Award”. For the first time, fragrance-loving consumers will be able to cast their vote on a stand-alone basis for their most favorite fragrance without being combined with any other voting tabulations.


The winning fragrance will be recognized as a true consumer’s choice and receive the ultimate FiFi® Award accolade.

The voting will take place via the social networks, media sites,, iPerfumer etc. More details to follow.

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We apologize in advance but must remove any direct advertisements or solicitations.

- Revised Publication Date: 04/23/11

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Please follow us on Twitter at: I look forward to meeting new people from all walks of Twitter and learning from their Tweets.

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