Found in many permanent hair color products in varying strengths, ammonia is a very strong, alkaline chemical ingredient that creates a chemical interaction with the developer to lift color from the hair.
Amanda Freed, 1998 Gatorade High School Softball Player of The Year, "I always wear my hair in two braids w/ the same bows for games. Hey, I figure, if it works, why change it?" Jump Oct/Nov 98
