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Details For: Ammonia

Term  
Ammonia

Definition  
Found in many permanent hair color products in varying strengths, ammonia is a very strong, alkaline chemical ingredient that creates a chemical interaction with the developer to lift color from the hair.

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Daily Hair Tip
When towel drying wet hair never rub hair roughly or twist up into a towel. This will potentially damage delicate hair cuticles. Instead carefully blot hair with superabsortant towel and squeeze hair gently to remove moisture.