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Term: Leon Hugo

Leon Hugo of Paris, a hairdresser, along with EH Thiellay, a British pharmacist and perfumer, introduced the worlds first hair bleach in 1867 at the Paris Exposition. Known as peroxide, it was designed to lighten hair to the blonde hues.

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To give hair more volume try ARTec volumizing shampoo and conditioner. Finish w/ a cool/cold rinse and blow dry on slowest, coolest setting to help hair swell for maximum fatness.

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