Started in 1907 by French Chemist Eugene Schueller and based upon Schueller's discovery of p-phenyldiamine that allowed consumers to safely dye their hair color. The Harmless Hair Dye Company ultimately became L'Oreal.
Daily Hair Tip
Soothe scalp & restore natural pH of strands w/ 2 tablespoons of apple cider vinegar to 1 quart of warm water. Pour over wet hair immediately after shampoo treatment before final rinse.