A chemically based permanent waving product that has a pH from 7.5 to 9.5. Stronger than acid perms, alkaline perms are designed to produce tight, firm, springy curls rather than the looser curls produced by acid perms.
Daily Hair Tip
Visit your hairstylist on a regular basis. Regular trims are essential for great-looking hair. Short hair should be trimmed approximately every 4-6 weeks, medium length hair 6-8 weeks and long hair needs to be trimmed every 8-10 weeks.