Biggest Loser, Who Do You Think You Are & The Sing-Off Are Picked Up By NBC
Wednesday, February 23rd, 2011UNIVERSAL CITY, Calif. – February 22, 2011 — NBC issued pickups for three returning alternative series in 2011-12 in “The Biggest Loser,” “Who Do You Think You Are?” and the singing competition series “The Sing-Off.” The announcement was made today by Bob Greenblatt, Chairman, NBC Entertainment.
“Alternative series such as these three bona fide hits are important not only to their loyal audiences but also as strong components of the NBC schedule,” said Greenblatt. “They are each unique, attention-getting shows with terrific producing and talent auspices, and we’re proud to be associated with them.”
The Biggest Loser
“The Biggest Loser 10” averaged a 3.1 rating, 8 share in adults 18-49 and 8.3 million viewers overall in the fall and “The Biggest Loser 11” is averaging a 3.3/9 in 18-49 and 9.0 million viewers overall so far this winter. “The Biggest Loser” is NBC’s #1 entertainment series among women 18-49 and women 25-54. The series consistently over-indexes in upscale demos. (more…)