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HAIR BRASIL celebrates 10 years in business in 2011 with a record of events, international shows and novelties brought by 800 beauty care brands.

The 10 years of HAIR BRASIL – Twitter which will take place from April 2 to 5, 2011, in the city of São Paulo – Brazil, will be celebrated with a mega fair.

In addition to the launching showcased by hundreds of brands of products for hair and beauty care, the event is featuring a record number of simultaneous events and of international shows.  The show will feature 65,000 sqm of exhibition space in the pavilions of the Expo Center Norte, in the city of São Paulo.

Major Innovations Of Hair Fashion Shows

The Hair Brasil Fashion Show stands among the major innovations of HAIR BRASIL 2011.  It is a reformulation of the Megashow, which year after year at the previous editions became a top attraction of the event. (more…)

ACTIVAROMA LAUNCHES ALL-NATURAL SKIN AND HAIR CARE LINE OF PRODUCTS BASED ON PURE MOROCCAN ARGAN OIL

SANTA BARBARA, French-born Fabrice Allain has launched ACTIVAROMA and introduced an elegant line of 100% all-natural skin and hair care products based on the newest botanical phenomenon of pure Moroccan Argan Oil. The exquisite line of skin and hair care products developed by ACTIVAROMA includes Facial Oils, Bath and Body Oils, Floral Waters, Pure Essential Oils and the Baby Belly collection which are all based on pure Moroccan Argan Oil.

“Created in Santa Barbara – Fashioned in Paris,” ACTIVAROMA is a holistic approach to antiaging, which fuses the connection between beauty and health and embodies the ancestral traditions of aromatherapy while reviving the French tradition of blending natural, and seductive, fragrances.

The latest research has also revealed that Argan Oil restores the skin’s water lipid layer, increases the amount of nutrients and oxygen in the skin’s cells, neutralizes free radicals and helps protect skin from the sun’s harmful rays.

Argan Oil is found to be remarkably high in Vitamin E and essential fatty acids and has intense restorative and age-defying effects, and thus why it is the basis of ACTIVAROMA’S line of products. (more…)

Unnique Launches Formaldehyde-Free Amino Keratin Hair Treatment

Miami, FL (PRWEB) March 8, 2011 – Unnique today announced the launch of its 100% formaldehyde-free hair treatment, Amino Keratin. A first of its kind in the beauty industry, the non-toxic keratin treatment can be applied on children ages 12 and older as well as pregnant or nursing women. Formulated with nano particles of an exclusive blend of amino-acids, the treatment helps reduce frizz, straightens and heals the hair and is completely safe to use on all hair types.

The formula of Amino Keratin is designed to add shine and manageability to frizzy, curly hair by naturally relaxing and smoothing each strand. Amino Keratin is also non-irritating, does not cause allergic reactions and can be reapplied frequently without modifying the hair structure or causing any damage. The results of Amino Keratin last between six to eight weeks and can be reactivated by heat, compared with other keratin treatments that last 12 to 16 weeks but contain formaldehyde.

“After all the negative press surrounding the infamous formaldehyde-laden versions keratin treatments, we are proud to offer consumers a completely safe, 100% non-toxic yet effective keratin treatment,” said Ricardo Rahme, sales director for Unnique. “Women can now enjoy the smooth, straight and healthy hair they’ve dreamed about without the fear of being exposed to any harsh chemicals, toxins or formaldehyde.” (more…)

When American Idol winner Jordin Brianna Sparks (born December 22, 1989) first appeared on the sixth season of the reality TV show she showcased her stunning natural curls.

She was noteworthy not only for her beautiful ringlets and voice, but for her age.  At the time she won AI she was the youngest winner in the history of the competition.

(To the left – Jordin Sparks on American Idol and on the Red Carpet in 2011 – to the right)

As she progressed towards the finals her hair went through a transition from tightly curled to lightly waved.  The American pop and  R&B singer, songwriter, model and actress from Glendale, Arizona also changed her make-up and fashions.

In the five years since the then 17 year old Jordin won AI, her hair styles have changed dramatically.   She traded in her natural curls for bone straight strands.  She also cycled through a range of different hues and lengths. (more…)

It may not seem like Spring is only five weeks away, especially if you live in the Midwest or East Coast where Winter storms are raging.  As warmer temperatures and sunny skies approach, we’ll all be craving a fresh new hair look.  Maybe even an updated hair color!

Below are some tips from Pam Kelly, the Senior Director/National Technical Education for Fantastic Sams® Hair Salons to help guide you through the process of deciding what hair color and/or styles might be best based on the latest trends in Spring hair color and care.

Find The Right Shade – The first thing you need to do is make sure the color matches your skin tone. Chestnut brown, blonde and copper shades compliment warm undertone complexions. Burgundy, cinnamon, and mahogany work best for those with cooler complexions. Platinum blondes will be very popular this spring and summer but if your complexion doesn’t allow for the white blonde shades, try a shade in beige or light golden tones that will brighten up the face. (more…)

Celebrities are often applauded by the media for how fast they shed pregnancy pounds, diet into teeny bikinis or get instantly thin for a movie or music tour.

While nutritionists worry about celebrities diets triggering anorexic behaviors in young women, there is a new danger for women in their 30s and 40s known as orthorexia.

While anorexia is severe restriction of any type of food and bulimia is the need to immediately purge food binges, orthorexia is an eating disorder tied to obsession over the purity of the food that enters the body.

Orthorexics often avoid entire food groups in order to lose weight.  Many of these entire food groups are essential to eating a balanced nutritional plan,.

Nutritionists highlight celebrity fads such as the blood group diet, which is advertised by Cheryl Cole, and the Maple Syrup detox diet, used by Beyonce and Naomi Campbell as two diets which might trigger orthorexia in some people.  Those on the maple syrup diet consume little else, but sugary water. This has none of the protein, fiber, vitamins and minerals needed to remain healthy. (more…)

Peter James Andre (born 27 February 1973) is a singer-songwriter, television personality and businessman. He was born in the United Kingdom to Greek Cypriot parents and raised in Australia. From the 2000s he has been a resident of the United Kingdom.

(Image of Peter Andre with naturally curly haired daughter Princess – DC Media – All Rights Reserved)

He had a successful career in music, achieving four top 10 UK albums and ten top 10 singles.  He is expected to perform at the nuptials of Prince William and Kate Middleton.

Famously married to Katie Price after meeting on a reality TV show I’m A Celebrity Get Me Outta Here in 2005, the couple had two children (Junior and Princess) before divorcing in 2009.  Katie Price is famous for being famous, but has managed to amass a large fortune.

Now Peter has been venting to the media via his New! magazine column about the fact that his famous ex-wife, Katie Price, has had their daughter’s hair straightened.  Princess Tiaam Andre is known for having very wild, naturally curly blonde hair.  She was photographed with stick straight strands during a trip to a Soho, London, hair salon with her famous mother. (more…)

Although I somehow fell through the Oprah cracks as one of her ultimate viewers, I have actually been watching the show since the beginning.  I will admit that many of the shows I focused on were related to hair and beauty topics because afterall, that’s been my focus for a long time.

(Image courtesy of Ellin LaVar – All Rights Reserved)

Recently I found a huge three ring binder stuffed to the brim with clippings and notes I had squirreled away over the past 25 years with all kinds of hair and beauty tips, notes and obscure goodies.  One one of the pages I found a note to myself about New York’s fabulous weave and hair extension expert, Ellin La Var, who has appeared on Oprah.

I popped over to Ellin’s website and sure enough, she has a video clip from one of her visits on Oprah where they discussed the fact Ellin had coiffed Oprah’s hair with a weave.   Yes, we all know that Oprah has Andre Walker as her long time show hairdresser but she obviously worked with Ellin at various points in her career and admitted to wearing weaves.

Is Oprah’s Hair A Weave Or Not A Weave?

When Oprah first joined Twitter she tweeted that her hair was not a weave.  At least at that point it wasn’t and for her trip to Australia she was spotted wearing her hair in a series of perky little ponytails.  Again, definitely not a weave. (more…)

It’s a common wish amongst those hair consumers who’ve dabbled with hair color at home or have gone through a series of hue transitions with the help of a color professional.

How easy is it to take your hair back to it’s God given hue?  It depends on a variety of factors including do you really want to revert to the color you were born with?  If you’ve been coloring your hair for many years, you may actually be disappointed if you go back in color time to the original version of yourself.

(Gorgeous wig from Jon Renau from WigSuperstore.com – All Rights Reserved)

Dig Out The Photo Album

Before you hit the hair color aisle at the local drugstore or book a very expensive professional hair color appointment so some soul searching.  Dig out photos of yourself as a baby, small child and teen.  Did you like the way your hair color evolved as your aged?  Or did you change your color because your original hue looked dull, boring or lacking in pizazz?  Good question, right?

Once you’ve researched your hair color from the past talk to your family and friends.  Do they prefer the color you currently have or do they prefer you in a previous shade?  You might be surprised to hear what they have to say. (more…)