Celebrity Hair Colorist Rita Hazan Launches Revolutionary New Hair Product
Tuesday, March 29th, 2011CELEBRITY HAIR COLORIST RITA HAZAN LAUNCHES REVOLUTIONARY NEW HAIR PRODUCT
Rita Hazan Root Concealer is Available Exclusively at Sephora Stores Nationwide March 28th, 2011
NEW YORK, NY MARCH 2011— As one of the most trusted, respected and sought-after colorists in the industry, Rita Hazan has developed a revolutionary new hair product for women and men—Root Concealer, a temporary color touch up spray that is guaranteed to make life a little easier for those who color their hair. As Hazan’s first hair product, Root Concealer was created to eliminate root issues completely.
Hazan designed the Root Concealer in four comprehensive colors: Dark Brown/Black, Light Brown, Blonde and Red, to complement virtually every hair color. Root Concealer is currently available online at Sephora.com and will be available for purchase exclusively in Sephora stores nationwide March 28th.
Ever the perfectionist, Hazan took over four years to painstakingly refine the Root Concealer formula—testing, re-testing, and then testing again under countless conditions and variations. After listening to a slew of clients, stylists, press and beauty experts’ pleas for a better way to make their color-treated hair last longer, Hazan felt there was definite room for improvement in the market of temporary color touch ups. With this in mind, Hazan embarked on the journey to develop her first product, taking a fresh approach to producing a groundbreaking yet convenient, quick, and easy to use, Root Concealer. (more…)