HAIR BRASIL celebrates 10 years in business in 2011 with a record of events, international shows and novelties brought by 800 beauty care brands.
The 10 years of HAIR BRASIL – Twitter which will take place from April 2 to 5, 2011, in the city of São Paulo – Brazil, will be celebrated with a mega fair.
In addition to the launching showcased by hundreds of brands of products for hair and beauty care, the event is featuring a record number of simultaneous events and of international shows. The show will feature 65,000 sqm of exhibition space in the pavilions of the Expo Center Norte, in the city of São Paulo.
Major Innovations Of Hair Fashion Shows
The Hair Brasil Fashion Show stands among the major innovations of HAIR BRASIL 2011. It is a reformulation of the Megashow, which year after year at the previous editions became a top attraction of the event.
In this edition, 16 style shows will be staged, on Sunday, April 3, and Monday, April 4, when Brazilian and foreign hairstylists will show their creations and interpretations of the 2011/2012 hairstyle trends.
In order to further enhance the visibility of these presentations, the management of HAIR BRASIL inaugurates at this edition a new stage, featuring a pioneering concept in the country, with a 900 people seating capacity and surrounded by an arena for professional invited guests.
The presentations of Hair Brasil Fashion Show were especially selected and will top the “Celebration” show, that will pay homage to the 10 years of the fair.
Intercoiffure Mondial, Intercoiffure Italy and Intercoiffure Brazil are among the international highlights. Klaus Peter Ochs and the president of the Italian organization, Alberto Rossi, confirmed their participations.
Hairstylists from France, Italy, Brasil, Argentina and Peru will also participate.
Presence of international exhibitors and visitors at HAIR BRASIL grows in 2011
HAIR BRASIL intensified its promotion abroad, aiming to attract the attention of foreign companies and visitors. The result is a 25% increase in the participation of international exhibitors at the 2011 edition.
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