Procter And Gamble Addresses Mommy Bloggers Rash Claims On Pampers Dry Max
Earlier in May Procter and Gamble (P&G) found themselves under cyber attack by mommy bloggers who were claiming that the company's new Pampers with Dry Max diapers were causing severe rashes on babies who wore them.
What many big corporations are learning, sometimes the hard way, is that irate bloggers can do some major PR damage and not just online.
P&G has recently been under attack by blogging mommies and parents demanding that the company recall their new diaper product.
The issue has exploded into a PR war for P&G because the blogging parents are determined to keep the issue in the public eye.
The blogging mommies and parents were demanding P&G recall the new diaper product due to the fact that their safety was questionable due to the appearance of severe rashes. The bloggers claimed the diapers caused the rashes but P&G did not agree.
The PR cyber war triggered an investigation by the Consumer Product Safety Commission (CPSC) which was not good news for P&G.
P&G decided the best course of action was to address the bloggers head on and set up face to face meetings in P&G headquarters.
Which is exactly what they did. P&G will be meeting with the four key women bloggers who spearheaded the Pampers safety claim movement. P&G is taking on the PR fire and addressing what they are saying is undeserved criticism.
Jodi Allen, a P&G Baby Care vice president has said "we're walking the fine line of communicating that the diaper is not causing the rash and still being sympathetic to the fact that they're really having a rash, and our heart goes out to them."
She added "first and foremost, we care about babies' health."
P&G reports that Pampers sales remain strong in spite of the blogging controversy. P&G also says they have found no evidence Dry Max, billed as 20 percent thinner than earlier versions, is more likely to cause rashes.P&G reported that until this month they were getting fewer than two complaints of rashes per million diapers sold. P&G officials noted that occasional diaper rashes are common.