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Paul Frank Industries Inks Multi-year Licensing Deal With American Greetings

Paul Frank Industries Inks Multi-year Licensing Deal With American Greetings

As reported today on Retailing.com by Allison Cerra, Paul Frank Industries (Julius, Sheree (my fav), Clancy, WorryBear and lots of cool products) announced a licensing agreement with American Greetings, giving the greeting card manufacturer access to the global fashion brand's extensive design portfolio for use in new social expression products.

(Image of Paul Frank Industries window display at famous Kitson's in LA - HBM Media - All Rights Reserved).

The new partnership will include a wide range of greeting cards, gift packaging, stickers and party goods featuring the modern design sensibility and whimsical humor of Paul Frank including Julius, the iconic monkey, and the brand's 200+ colorful characters.

"Paul Frank Industries is a lifestyle brand that evokes a unique emotional response with consumers and builds community through its sense of humor and design style," said Janice Ross, VP in-bound licensing at American Greetings.

"We are excited to bring new, innovative products to Paul Frank fans of all ages with this new collection."

The Paul Frank Industries collection is scheduled to launch in fall 2009 with select retailers nationwide.

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