Regardless of the current economic environment in 2009, the professional beauty industry continues to invest in its future.
More than 33,000 hair and beauty professionals recently packed the sold-out show floor at the Long Beach Convention Center in Southern California from January 31st through February 2nd.
(Image of Kim Vo from Bravo Shear Genius – All Rights Reserved).
The annual Professional Beauty Association’s (PBA) show combined with the International Salon & Spa Expo (ISSE) set the standard for professional industry events going forward.
The show featured some of the biggest names in the industry, including reality hair show stars Tabatha Coffey and Charlie Price. Also in attendance were celebrity hairdressers Orlando Pita, Kim Vo and Martin Parsons.
The well-known show offered cutting-edge education and amazing deals on the latest beauty products. ISSE reaffirmed its position as the West Coast ‘s largest and most influential professional beauty event.
The show featured more than 440 different hair and beauty related exhibitors on a newly reconfigured show floor which encompassed approximately 137,000 square feet.
The show included notable exhibitors such as Conair / Rusk, Vidal Sassoon, Clairol Professional, Wella / Sebastian, Nioxin, OPI, TIGI, CND (Creative Nail), Farouk and FHI Heat along with first-time exhibitors such as KLIX Hair Extensions, Color Express, Skin Script, and TouchSuite Salon software.
This show is only open for hair and beauty professionals and is held every year in the same location. The next show will be held January 30 – February 1, 2010.
