(Image of Frederic Fekkai Salon Color - Amazon.com - All Rights Reserved).
Why you might wonder? The famous hairdresser with 20 years of experience coiffing the tresses of A-list celebrities, runway models and the fashion elite sold his brand to Procter & Gamble and who knows box color better than P&G?
[amazon-product text="Frederic Fekkai Salon Color 9R Copper Blonde - Rita" type="text"]B0028BF5GI [/amazon-product]
Procter & Gamble understands hair and beauty products and they understand how to create luscious looks for less. Taking a detour from traditional box color the new Frederic Fekkai Salon Color line will be the first-ever at-home treatment to address the frustrating gap between ‘the box' of hair color you buy in the drugstore and an expensive trip to the hair colorists at the salon.
Fekkai Salon Color will be available from P&G in twenty natural-looking hues (that cover grey), and includes a protein-rich pre-treatment, professional brush and bowl, crème colorant, and a deep-conditioning post-treatment.
You'll also have access to toll-free call/email assistance (7 days/week), as well as professional tips and techniques from their top colorists. Don't forget P&G has been in the hair color business forever.
The new Fekkai Salon Color will be available at Bloomingdale's starting in August 2008 (SRP of $30.00). Eventually it will be in beauty aisles around the United States.
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