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Skin Genesis Multi-Layer Cell Strengthening Skincare

L'Oreal Skin Genesis

Skin Genesis Multi-Layer Cell Strengthening Skincare

Skin Genesis from L’Oréal Paris is a technologically-advanced, cell-strengthening system for stronger, tighter, more even skin.

Formulated with patented Pro-Xylane™, an exclusive L’Oréal molecule that strengthens skin and reignites cell activity layer by layer, and hyaluronic acid, skin’s natural hydrator, Skin Genesis is a true advancement in skincare science. It marries the power of nature – 100% naturally-derived ingredients and “green chemistry” – with cutting-edge research and development.

THE TECHNOLOGY

Pro-Xylane

The creation of patented Pro-Xylane was the result of seven years of focused research on the function of skin’s glycosaminoglycans (GAGs), chains of sugar molecules found in the skin’s layers that hold together skin structures and create the ideal environment for skin’s natural functions.

L'Oreal Skin Genesis

Realizing that GAGS get damaged and decrease in number with age and UV exposure, L’Oréal Research and Development worked to find a molecule that could stimulate GAG synthesis. The solution came in the form of xylose – derived from the beech wood plant, xylose is small enough to penetrate the skin’s layers and is also found naturally in skin. With that discovery, the Pro-Xylane molecule was born.

How it works:

In vitro testing shows that Pro-Xylane boosts the synthesis of GAGs, and works to reignite skin’s natural cell activity layer by layer – at the dermis, epidermis and epidermal junction, working differently at each layer. In the dermis, it improves the performance of existing GAGs and stimulates the support of new ones.

At the epidermal junction, it has been shown to stimulate the production of collagen VII, a critical “anchor” in the junction that keeps the epidermis and dermis properly held together for optimal skin performance. In the epidermis, it promotes moisture retention, builds cohesion of skin’s layers, and helps boost hyaluronic receptors. Introduced topically via Skin Genesis, Pro-Xylane reinforces the skin’s layers to maintain skin integrity for the appearance of younger-looking, stronger skin.

How it’s made:

Patented Pro-Xylane is developed using green chemistry, an environmentally friendly process that makes the technology 100% bio-degradable and 100% bio-assimiable. The use of green chemistry to create Pro-Xylane is yet another example of the superior scientific research and holistic approach behind the products’ development.

Hyaluronic Acid

L'Oreal Cream

For the first time, Pro-Xylane is combined with hyaluronic acid, the most prevalent GAG, reintroducing it back into the skin to help create the ideal environment for cells to perform and maintain strong skin.

To make skin fuller and tighter, Skin Genesis features dehydrated hyaluronic spheres, microscopic in size and small enough to penetrate the skin, that swell significantly on contact with water found in the epidermis.

In doing so, skin is plumped from within, improving elasticity and reinforcing fullness so that fine lines are minimized and skin is instantly hydrated for a more even, light reflective surface. Hyaluronic acid works in synergy with Pro-Xylane to strengthen skin’s moisture retention properties, creating an ideal environment for skin’s natural cell metabolism.

Skin Strengthening Benefits:

- Builds strength deep within skin’s surface. Reinforces skin’s matrix to add fullness, improve elasticity and renew skin’s evenness from within.

- Strengthens between skin’s layers. Helps activate healthy collagen production to fortify skin’s structure and support.

- Smoothes the surface layer. Reignites cellular renewal to help erase fine lines, and instantly hydrates for more even, light-reflective skin.

THE COLLECTION

The Skin Genesis regimen includes two steps: The first is a daily pre-moisturizing serum concentrate – a crystal clear, lightweight texture, new to the mass market and to L’Oréal Paris that delivers the highest concentration of the active ingredients to boost effectiveness. Step two features two daily moisturizing options, each with unique textures for a customized regimen to meet individual preferences and needs. Consistent with L’Oréal Paris’ exemplary standards, all of the formulas are allergy-tested under dermatologist supervision to be safe, efficacious and non-irritating.

Skin Genesis’ packaging is as high-tech and premium as the formulas themselves. Custom, airless pumps protect the purity of the ingredients, which feature a low level of preservatives to reduce the potential for skin irritations. Designed with a L’Oréal Paris embossed, silver twist-collar, which eliminates the need for a cap, Skin Genesis is clean, modern and upscale.

The Daily Strengthening Regimen

Step 1: Daily Treatment Serum Concentrate

The first step to stronger, tighter, more homogeneous skin, this daily treatment features Pro-Xylane and concentrated hyaluronic acid to boost the effectiveness of the daily moisturizer. Its unique, crystal-clear formula deeply penetrates skin’s surface to immediately make skin smoother, more luminous and have significantly few fine lines. With a lightweight, non-greasy texture, the treatment glides onto skin, leaving a smooth, soft finish, perfectly preparing skin for step-two moisturization.

Step 2: Daily Moisturizer SPF15 Lotion (Fragrance and Fragrance-Free)

Ideal for women of all skin types who look for a lightweight moisturizer with daily UVA/UVB sun protection, this lotion delivers the patented technology to continuously strengthen skin, leaving it smoother, healthier looking and more even in tone. Skin is moisturized and protected with every application.

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Step 2: Daily Moisturizer Oil-Free Lotion

Featuring a unique, lightweight, silicone formulation, this new moisturizer is an oil-free, non-greasy hydrator that immediately creates a more flawless complexion by instantly smoothing skin’s surface and evening skin’s tone. Suitable for all skin types, especially for those with oily skin,

it leaves behind a soft, powdery finish.

Application

For optimal benefits and to protect skin all day, use the Daily Treatment Serum Concentrate everyday, AM and PM, alone or under Skin Genesis Daily Moisturizer Lotions.

Availability

Skin Genesis is available to purchase August 2007 at chain drug and mass market retail outlets nationwide for the following suggested retail prices:

Skin Genesis Daily Treatment Serum Concentrate $24.99

Skin Genesis Daily Moisturizer SPF15 Lotion (Fragrance & Fragrance-Free) $24.99 Skin Genesis Daily Moisturizer Oil-Free Lotion $24.99

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