Banishing Bad Hair Days since 1997!™

Unilever Given Go-Ahead To Acquire Alberto Culver For 3.7 Billion

Unilever NV and the US Department of Justice have been wrangling over antitrust concerns as a result of Unilever NV's attempt to acquire hair care giant Alberto Culver Co. for $3.7 billion dollars.

The good news for Unilever NV is that the antitrust issues have been settled. A final deal was announced Friday by the U.S. Department of Justice as reported by Goggle News and the Associated Press.

In order for Unilver NV to acquire Alberto Culver it much divest its VO5 hair care brand in the United States. Unilver will also sell of its Rave brand in the US.

The company can continue to sell VO5 and Rave outside the U.S. The VO5 brand consists of shampoo, conditioners, hairsprays, mousse and related hair styling products. Rave consists of hairsprays and mousse styling products.

The original proposal, if let stand by The Justice Department would have given Unilever NV approximately 90 percent of the U.S. low end priced market for shampoo and conditioners and 46% of the U.S. hairspray market.

The U.S. Justice Department expressed concern that if Unilever NV, based in the Netherlands, had been allowed to move forward with the original acquisition plan, there would have been significantly reduced competition and ultimately higher prices to consumers.

The the deal as it was originally constructed would have significantly reduced competition in the market for low-price shampoo, conditioner and hairspray.

The acquisition will make Unilever, based in the Netherlands, the world's leading company in hair conditioning, the second-largest shampoo seller and the third-largest maker of hair styling products.

In addition to VO5, Alberto Culver, based in Melrose Park, Ill., near Chicago, makes personal care products under the TRESemme, Nexxus, St. Ives and Noxzema brands, among others.

The deal was announced in September and approved by Alberto Culver's shareholders in December. It is now expected to close on Tuesday. Unilever acquired professional hair care company TIGI which is based in Dallas, Texas. Unilvere acquired TIGI in 2009.

More Information

Please follow me on Twitter at: I look forward to meeting new people from all walks of Twitter and learning from their Tweets. Visit us at located at:, on Facebook, MySpace and YouTube.

Thank you for visiting us at The HairBoutique Blog and for leaving your comments. They are very much appreciated. We apologize in advance but must remove any direct advertisements or solicitations.

Social Media Network Information

Please follow us on Twitter at: I look forward to meeting new people from all walks of Twitter and learning from their Tweets.

New On
Active HairTalk Threads
Wanna talk?
HairTalk® is the place for you!
Recent Topics:
Quick Poll
When prepping for your ultimate Valentine's Day celebration, which do you think is most important?
Choice of Handbag
View Results
Daily Hair Tip
For a low maintenance style, try to work with your natural hair type rather than against it. For example, if your hair is naturally wavy, select a hairstyle that works easily with the waves.
Top Gallery Images