head & shoulders & Troy Polamalu Welcome Brian 'The Boz' Bosworth Into Hair Infamy
The Mane Event Challenge Crowns a Winner
CINCINNATI, Nov. 9, 2010 /PRNewswire via COMTEX/ -- In a surprising turn of events today, head & shoulders crowned NFL legend Brian Bosworth the fan awarded title of "Most Iconic NFL Hair of All Time". Recognized for his hair style, the "Boz cut", Brian will be inducted as the winner of head & shoulders' Mane Event, a throw down between eight NFL legends with iconic hair.
While Brian takes home this coveted title, head & shoulders spokesman Troy Polamalu's ridiculously full and thick curls continue to carry the ultimate hair torch as his million dollar Samoan locks now bear the prestigious honor of earning a Guinness World Record(R) title as "Highest Insured Hair".
(Image of Brian Bosworth - DC Media - All Rights Reserved)
The Mane Event is a nod to head & shoulders' Polamalooza campaign, a celebration of full and thick NFL hair styles both past and present. In NFL history, Brian Bosworth made his mark as a tough linebacker with a hair style to match. Fast forward to today's playing field where Troy, who is currently in his second year partnership with head & shoulders, equally amazes fans with his astounding plays on the field as with his long, flowing mane that peeks out his helmet.
Earlier in the 2010 football season, Troy's hair was boldly insured by head & shoulders with a policy that has since lead to a Guinness World Record. "It's unreal that my Samoan hair, protected by head & shoulders, has received this much attention and now this unbelievable Guinness World Record," says Pittsburgh Steelers' Troy Polamalu.
Troy's secret weapon that protects his hair and helps safe guard the pay out of the one million dollar policy is Hair Endurance for Men. "Hair Endurance for Men is an everyday shampoo that's tough enough to clean and protect Troy's scalp and keep his hair looking full and thick," says April Anslinger, Brand Manager of head & shoulders at Procter and Gamble.
Fans curious about Troy's locks can visit Troyshair.com to download a new smartphone application to "Polamalize" themselves, create their own 'Mane Event' bracket and win outrageously cool NFL prizes including a Super Bowl XLV VIP package. To experience all that Troy's hair has to offer while learning more about head & shoulders and how Hair Endurance cleans to give fuller, thicker looking hair, visit www.Troyshair.com.
About P&G Beauty & Grooming
P&G Beauty & Grooming products help make beauty dreams real for women and help men look, feel and be their best everyday. With 8 billion dollar brands and products available in nearly 130 countries, P&G's beauty and grooming products delivered sales of over $27 billion in fiscal year 2009/10, making it one of the world's largest beauty and grooming companies.
P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene(R), Olay(R), Head & Shoulders(R), Max Factor(R), Cover Girl(R), DDF(R), Frederic Fekkai(R), Wellaflex(R), Rejoice(R), Sebastian Professional(R), Herbal Essences(R), Koleston(R), Clairol Professional(R), Nice 'n Easy(R), Venus(R), Gillette(R), SK-II(R), Wella Professionals(R), Braun(R) and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss(R), Lacoste(R), and Christina Aguilera(R).
Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
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The NFL Entities (as defined in the Official Rules) have not offered or sponsored this sweepstakes in any way.
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SOURCE head & shoulders