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Rock Hard Atelier: From Corporate To Cocktail in a Snap

Rock Hard Atelier: From Corporate To Cocktail in a Snap

Since the debut of Rock Hard Atelier during New York Fashion Week in September, the Primavera 2010 line has created a buzz amongst fashion bloggers.

Designed with the young professional in mind, the "Day-to-Night" dresses flaunt a sensual sophistication, regardless of the mood or setting.

(Image from Rock Hard Atelier - All Rights Reserved)

Simply adding or subtracting elements from the dresses transforms the look and function of the garment, taking the career woman from corporate to cocktail in a snap.

Most recently, Rock Hard's "Ellie" dress was worn on E!'s "That Morning Show" and, starting in February, select designs can also be seen on Jill Zarin & Alex McCord of Bravo's "Real Housewives of New York".

During the weekend of November 28, Emily Brickel, the Designer of Rock Hard Atelier, will be wearing her own creations while competing in the Miss New York USA pageant.

Brickel has also recently designed a signature piece for the White Saffron boutique on Mulberry St. in Manhattan. Here, the dress will be available for purchase during the holiday season.

At the epicenter of Rock Hard Atelier and the Rock Hard girl are the environment and charity. Minimizing their carbon footprint as a new and innovative company, Rock Hard Atelier seeks fabric and manufacturing in New York City and has a firm stance on contributing proceeds of purchases to charity.

Athena (top left): Flesh and noir bi-colour sweetheart gabardine dress with dropped waist and detachable noir draped silk chiffon overlay. Crepe silk lining. Worn up to four ways.

Roxanne (top right): Flesh sweetheart cotton ponte dress with noir and smoke geometric lines and detachable collars. Worn up to four ways.

Gabrielle ( top, second from left): Tri-colour sweetheart dress in cotton ponte with empire waist band and detachable collars. Worn up to four ways.

Olivia (top, second from right): Smoke silk organza kiss pleated asymmetrical dress with detachable shoulder. Worn two ways.

Noir star metallic wool corseted dress with sweetheart neck and princess seams with bell skirt. Crepe silk lining.

Brigitte: Smoke silk racer back draped dress with front and back keyhole cut out and button closure. Crepe silk lining.

Claudia: Flesh sweetheart cotton ponte dress with noir and smoke warrior princess geometric lines and detachable collars. Worn up to four ways.

Ellie: Noir silk wrap dress with functional epaulettes at shoulder. Crepe silk lining. Worn two ways.

Sophia: Noir sweetheart silk georgette dress with detachable flesh silk chiffon boat neck. Smoke and charcoal asymmetrical lines at waist. Crepe silk lining. Worn two ways.

Veronica: Flesh sweetheart silk georgette dress with detachable cap sleeve jacket. Smoke and charcoal asymmetrical lines at waist. Crepe silk lining. Worn two ways.

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