The threat of hair damage this summer just isn't enough to keep women indoors and out of the water.
However, without proper precautions the extra sun, beach and chlorine exposure will fade hair color, cause green hair, lead to coarse, dry hair, and leave behind destruction that can last for years to come.
(Image courtesy of Eufora Intl - All Rights Reserved).
“The swimming pool has more hair depleting chemicals than just chlorine. You’ll find copper, which is the green hair culprit, as well as oxidizing agent bromide.
A day at the beach is not much better. Salty sea air and water rob hair of natural moisture leaving it dry, coarse and damaged,” said Don Bewley, Eufora Intl. cofounder.
Eco-friendly hair care company, Eufora Intl. (http://www.eufora.net), explains exactly how summer leaves hair in disrepair and how to protect hair from the beach, chlorine, and those pesky UVA and UVB rays.
Issue #1 - Sun Damage:
Photochemical degradation of hair is the result of light radiation attacking hair proteins, the cell membrane and hair pigments. Essentially, amino acids in the cuticle are damaged creating dry, brittle hair with many fly-aways.
Issue #2 - Ocean Water/Air Exposure:
To define oxidation, it is anything (i.e. water, air or sun) that adds oxygen to what it contacts. Free radicals are byproducts of oxidation that can interfere with normal cell function and seriously damage cells.
Issue #3 - Chlorine:
Here are a few recommendations:
Recommendation #1: Use Protection
Recommendation #2: Detox
Chelating shampoos will remove mineral buildup and environmental pollutants. They also help prevent green hair. Choose an EDTA and sulfate-free shampoo to ensure hair is not stripped of it's health and hair color. Urgent Repair Shampoo, A Detoxifying Treatment
Recommendation #3: Moisturizing Treatments
Here's a tip, apply the treatment and leave it on while lounging by the pool. Urgent Repair Replenishing Treatment.
Recommendation #4: Antioxidants
Antioxidants work to neutralize free radicals before damage can be done to hair. Piece Works Defining Paste.
About Eufora Intl.
Products provide the legendary healing benefits of Certified Organic Aloe Vera Gel in an optimum quality concentration as the base for formulations.
In addition, Eufora uses the most sophisticated botanical ingredients available that have been scientifically proven to benefit hair, scalp and skin, and pure essential oils to create an aromatherapy experience. For more info contact 1-800-638-3672 or visit http://www.eufora.net.
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Please follow us on Twitter at: https://Twitter.com/HairBoutique. I look forward to meeting new people from all walks of Twitter and learning from their Tweets.