Note: All images shown in this blog are courtesy of Schwarzkopf and is from the new 111 Edition Celebration.
As well as being Schwarzkopf's trend collection for the season, 111 Edition celebrates Schwarzkopf's 111 year anniversary and was shot in Berlin where the company launched in a chemist over a century ago.
Introducing the new Essential Looks collection, Technical Educator Kim Brady said: "In Germany all the same numbers, like 111 is a lucky sign - and in the current time it is nice to have some luck behind us."
Schwarzkopf kicked off their year of festivities with a gala event in Munich that was enjoyed by with over 400 international guests gathering to celebrate 11 decades of the company's achievements in hair.
Describing the Essential Looks 111 Edition Part One Global Ambassador Massimo says: "This season hair plays such a strong part of the overall fashion directions, that it is an essential part of everyone's wardrobe.
Exotic and confident, cool gets hot with this smouldering trend direction. Blending the sophisticated sexiness of the 70s with a safari vibe, these looks are about high-octane glamour and statuesque beauty, both on men and women.
Overall, hair is glossy but touchable, ignited by the lure of sun-warmed tones.
Here, a dressing-up approach also applies to the hair, with oversized bows, netting and ribbon making up-dos look prettily offbeat.
Dancemania is coming to town, with hair and fashion guaranteed to work up a sweat. Lycra, sporty layering and lots of neon herald an 80s revival, while luxe workout-inspired clothing such as crystal-studded joggers, grown-up leotards and sweatshirting teamed with sheer dresses present a contemporary take on exercise that's feminine and beautiful.
Hair has natural movement, with tousled styles and kinetic cuts that team asymmetry with pops of vibrant color.
A softening of previous geometric trends, this season's minimalist silhouette has become more natural and feminine. In hair, this translates into styles that hug the head and neck, curving playfully into napes and nooks.
Rounded edges and bold tones are finished with lustre and gloss for a futuristic feel. Modern minimalism meets the new natural.
"There is a high-energy vibe running through both fashion and hair, with quirky and sensual looks that translate across both haute couture and more wearable styles."
This brand new collection demonstrates with visuals how hair plays such a strong part of the overall fashion directions, that it is an essential part of everyone's wardrobe. Hair is the ultimate accessory and more so than ever during the current season.
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