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L'Oréal Initiates Nationwide Recall of L'Oréal Paris Dream Blonde Bleach And Lightening Care Kit

L'Oréal Initiates Nationwide Recall of L'Oréal Paris Dream Blonde Bleach

and Lightening Care Kit Due to Misprinted Directions

FOR IMMEDIATE RELEASE -- New York, NY -- January 18, 2008 -- L'Oréal Paris, a division of L'Oréal USA, has initiated a voluntary recall from retail stores in the United States for the L'Oréal Paris Dream Blonde (Baby's Breath Blonde #100 Ultra Lightening) Bleach and Lightening care kit.

The product was sold in retail outlets in the US from January 1 through January 18, 2008. L'Oréal is voluntarily taking this action due to an error in the printing of the directions for the use of the Dream Blonde Bleach and Lightening care kit.

All retailers have been notified and have removed the product from their shelves. Affected consumers, estimated at a few hundred, will receive a full refund for returned product.

L'Oréal took immediate action following one customer complaint of the product causing irritation. The Dream Blonde Bleach and Lightening Care formula itself is safe.

However, if used according to the current misprinted directions, complications such as irritation or sensitivity could result, so consumers should not use the product and should instead return it to their retailer for a refund.

As with any product, if a consumer feels they are having any type of reaction or irritation, they should consultant their physician. This recall affects only the Dream Blonde Bleach and Lightening care kit in the Dream Blonde range of products.

Any consumers looking for more information should call 888-241-9504.

More Information

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Media Contact:

Rebecca A. Caruso

212-984-4894

Suzanne Davidowitz
212-984-4105

Social Media Network Information

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