Kenra: Intensive Emollient Treatment

Introduction

Kenra's most intense moisturizing treatment for dry and chemically stressed hair. Mango, Olive, and Cocoa emollients replace lost lipids, while strengthening silk proteins fortify weak hair strands. Microencapsulated Jojoba oil and natural plant extracts further drench hair in moisture.

Dry, brittle hair will become noticeably more supple, radiant and manageable. Essential for sun or thermal damaged hair, or hair that is chemically processed.

Features & Benefits

Replaces lost lipids (moisture molecules) in high lift color, bleached and heavily highlighted hair

• Moisturizes chemically straightened & permanently waved hair.

• Improves shine & helps protect thermal damaged hair.

• Softens coarse hard to manage hair.

• Improves elasticity in long hair.

Application

Apply to shampooed hair. Allow to remain for 2 minutes. Rinse. Can be used daily on extremely dry hair.

Additional uses

For maximum moisturization, apply generous amount to damp hair, cover with plastic cap and apply heat for 3-5 minutes. Rinse thoroughly.

Key Ingredients

Natural butters (mango olive and cocoa) replace lost lipids due to chemical services. Hydrolyzed silk protein helps strengthen chemically treated hair. Microencapsulated Jojoba oil and botanical extracts further moisturize.

About Kenra

For more than fifty years, Kenra has been formulating and producing hair care products using only the finest ingredients possible. For over 50 years the Kenra team of dedicated professionals has created the highest quality salon products available.

While you might know that Kenra makes great hair care products, did you know:

• Kenra does not test on animals.
• Kenra uses recycled materials in its packaging.
• Kenra is an independently owned manufacturer.
• Kenra shampoos have the same low pH level as the acid mantle of the hair and scalp. Ingredients in Kenra shampoos are more mild on the skin, hair and scalp than most other brands, to create healthy, damage free hair.

Kenra manufactures a complete line of hair care products designed to work in systems for optimum results. Choose from the Volumizing, Moisturizing and Color Maintenance systems depending on hair texture and condition. Kenra's styling products complement these systems to help make hair look and feel its best.

Kenra's Philosophy

Besides its commitment to quality products and to the professional salon industry, Kenra takes social responsibility seriously. In conjunction with some of its top salons, Kenra commits time and money to "Wigs for Kids"-a program that provides real human hair wigs for children who have suffered the debilitating effects of chemotherapy.

Additionally, Kenra is a top industry contributor to the breast cancer research center, "City of Hope", donating more than $100,000 through the sale of Volume Spray in the year 2000.

Kenra is sold to licensed professionals only.

For more information on Kenra please call; 1-800-428-8073 or email: [email protected] For more detail about this release contact:

Pierce Mattie [email protected] Pierce Mattie Public Relations, Inc. The Voice of the Beauty, Health and Fitness Industries 109 West 27th St. Suite 9-B (beauty) New York City, NY 10001 Ph. 212-243-1431 Fax. 212-243-7795 http://www.piercemattie.com

If you want to talk more about this or other hair care articles on HairBoutique.com or anywhere else, please post a message on HairBoutique.com's Hair Talk Forums.