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GET SMART - GET STRAIGHT!! - ARTec's texturesmooth


If there is any one event which depicts the style of the moment better than any other it's The Academy Awards; and if there's any one trend which stood out above the rest on the 1999 Red Carpets Awards it was definitely smooth, straight hair.

Note: ARTec was bought out by L'Oreal.

Hairstyle trendsetter Jennifer Aniston started it with her straight, long locks, and it was no time at all before Gwenyth, Madonna, and Celine Dion had all gone straight. Although many are able to achieve this look with a blow dryer, flat iron, and textureline smoothingserum, there are those who need to begin with a professional retexturizing smoothing system.

ARTec is pleased to introduce from textureline texturesmooth -- for people who don't like curls and frizz!

texturesmooth is unlike traditional straightening formulas, which remove curl and frizz but leave hair limp and lifeless.

texturesmooth leaves the hair smooth with plenty of body and movement. This unique, multi-use formulation works by breaking the bonds in the hair, reshaping, and locking in the desired style to create different movements.

With texturesmooth, you can literally create new textures, remove cowlicks, and change unruly growth patterns. With texturesmooth, you can also smooth unwanted, old perms!

texturesmooth is reserved for use by professionals only, and is available in two strengths;

  • texturesmooth 1 (regular) for normal, tinted and highlighted hair,
  • texturesmooth 2 (extra strength) for resistant, extra curly, tinted and highlighted hair.

Each kit contains a single application, and includes: 1 retexturizing smoothing creme, 1 bonding neutralizer, and 1 texturesmooth instruction guide.

Processing time is quick -- anywhere from 5 to 25 minutes!

For best results, begin with clean hair that has been shampooed with ARTec textureline dailyclarifyingshampoo. For porous hair, use ARTec textureline innerstructuretreatment (leave-in treatment) before application.

ARTec textureline texturesmooth is available in professional salons worldwide.

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- Revised Publication Date: 01/26/10

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