Goldwell's Topchic Permanent Color Wins Stylist Choice Award For 2002

Introduction

Goldwell Colorence

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Where do you turn to discover the very best beauty products? You ask the pros, of course! That's why the salon industry's largest on-line community polled its 50,000 members to determine the winners of the 2002 Stylist Choice Awards.

And when hair care professionals were asked to name their favorite permanent hair color, they answered, "Goldwell Topchic, of course."

Topchic, Goldwell's permanent alkaline haircolor and the best-selling professional permanent hair color in the country, provides superb color results.

Infused with hydrolyzed wheat protein and panthenol to add strength and shine to hair, it conditions as it colors, leaving hair in beautiful condition with predictable results.

When you get your hair colored at a professional salon, you get shimmering, long-lasting hair color that looks terrific with your skin tone and eye color.

Whether your colorist chooses Goldwell's Topchic, Goldwell's Colorance semi-permanent acid color or new Elum long-lasting, super-shiny color that works without ammonia or peroxide so there's no damage, you can be assured of getting healthy, shiny locks that are more manageable than ever.

That's because your colorist is trained in how to use Goldwell haircolor-for great results every time.

In addition, professional color from a Goldwell-trained colorist gives you:

• A custom shade created just for you.
• Highlights just where you want them.
• Haircolor that makes a cut look better.
• Natural-looking, long-lasting gray coverage
• High-fashion color without the worry
• Products to keep your color between salon visits.

Want to learn more about what the pros know? Stop in your local Goldwell salon for a professional color consultation or call 1-888-881-0330 or visit www.goldwellusa.com or www.elumen-haircolor.com for a Goldwell colorist near you.

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- Revised Publication Date: 04/22/11

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