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Bullie Care: Haute Skin Care For Gentlemen

Introduction

Bullie Care is a new retail skincare system offering gentlemen a logical approach toward everyday skincare determined by individual skin types. Bullie Care is the first men's skincare line based on skin types.

“For too long the industry standard has been to clump male skincare products together for use by all skin types without any clear direction or sequence of use instructions, “commented Bullie’s founder John Cypher. “Bullie’s didactic systems are formulated around the individual needs of each customer’s skin type.”

Botanical-based and packed with natural ingredients, Bullie Care will feature three sub-lines: All Skin Types (Normal or Combination), Normal to Oily Skin and Dry or Sensitive Skin. Each sub-line will consist of a cleanser, a post shave/toner, a moisturizer and a refinement scrub.

The first regimen to launch is Bullie Care for All Skin Types:

*All Skin Types Cleanser

Contains Cucumber, Rosemary, Silk Amino Acids, Sage, Orange and Grapefruit Extracts.

Bullie Cleanser is a mergence analogous to yin and yang. Purified water rallies the botanical cleansing properties of cucumber to combat free radicals and reduce dirt and oil.

Silk amino acids work to soothe, heal and moisturize the skin. Alcohol free, fragrance free, dye free and cruelty free. $24.00/6 oz.

*All Skin Types Post-Shave + Toner

Contains Black Tea, Chamomile, Ginseng, Wheat Amino Acids, Sodium PCA, Comfrey and Panthenol.

Black tea, Chamomile and Ginseng use herbal endowments to expunge the final traces of surface impurities lifted by Bullie Cleanser or Refinement. Recognizing skin's natural composure, wheat amino acids and comfrey abate irritation and inflammation. Alcohol free, fragrance free, cruelty free. $19.00/6 oz.

*All Skin Types Moisturizer

Contains Aloe, Sweet Almond Oil, Lanolin, Lecithin, Vitamins A, B1, B2, B5, C, E and K.

An incessant guard against environmental pollution, this oil-free formula reinvigorates natural defenses with anti-oxidant vitamins A, B1, B2, B5, C, E and K, which radiate health without the appearance of glazed skin. Alcohol free, dye free, cruelty free. $30.00/4 oz

*All Skin Types Refinement Scrub

Contains Sweet Almond Meal and Lanolin.

All surface impurities yield to the diligence of the botanical essentials found in this exfoliating scrub. Expurgate blackheads, whiteheads and other unsightly blemishes as Bullie Refinement leaves skin unsoiled, mending cellular damage. Dye free, cruelty free. $36.00/4 oz.

Aimed squarely at the discerning customer, Bullie strives to keep its products as pure as possible. No Bullie products are tested on animals and most do not contain artificial fragrances, colors or alcohol.

Bullie is available on www.BullieCare.com and in select salons and spas nationwide. For more information readers may visit www.BullieCare.com or call 1-866-6-BULLIE

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