Hair Color Trends:
Pretty In Platinum Blonde |
| Tara Ennis - Copyright 2006 - All
rights reserved |
| Revised Date: 03/07 - 2008 - Original
Publication Date: 07/03/2006 |
Introduction
 |
|
Paul Mitchell
Platinum Blonde Collection |
|
Courtesy of
Paul Mitchell - All Rights Reserved. |
(BEVERLY
HILLS, California) – Pure, rare, and always
stunning – platinum has long been a sign of exquisite
taste.
Now
hairdressers can translate the luminous shine and icy
shimmer to their client’s hair color.
With the
NEW Platinum Series from Paul Mitchell
the color, colorists can create cool blondes that
with pearl-like sheen that reflects light beautifully.
Miles away
from the usual warm-toned “California blonde”, this NEW
blonding tool creates soft, cool hues without a brown
base.
It’s the optimal color series for the latest trend
in sophisticated blondes
Key
Benefits
-
Soft, blue-violet based
color without a brown base.
-
An excellent toner for
correcting orange and yellow orange off tones.
-
Ideal for use on
natural levels of seven and higher.
-
Fully compatible &
intermixable with the
Paul
Mitchell the color line and is an ideal
partner for formulating with CB, A, NB and N Series
color.
 |
|
Paul Mitchell
Platinum Blonde Collection
2006 |
|
Courtesy of
Paul Mitchell - All Rights Reserved. |
According to Linda Yodice, Artistic
Director for
Paul Mitchell the color,
“The NEW 7P and 9P from Paul
Mitchell the color deliver soft, violet tones
necessary to keep your blondes calm, cool and
sophisticated. Think British versus California Blonde.”
For
Paul Mitchell Master Associate Stephanie Kocielski, the
NEW Platinum Series colors from
Paul Mitchell the color
are just what she needs to create icy cool blondes. “I
love the NEW Platinum Series!
It’s a goof-proof way to
create cool blondes and light browns. Tell warm or gold
tones to take a hike if you don’t want them.
Blend the NEW Ps with other
tones from Paul Mitchell the color and you’ll see why
it’s become my new favorite blonding tool.”
Summary
For more
information about Paul Mitchell Professional Hair Color,
please contact your John Paul Mitchell Systems
Distributor or log on to the Paul Mitchell Professional
Web site located on the Web at:
www.paulmitchell.com |