| Seventeen.Studio.Spa.Salon Tour: Step Into The Pages Of Seventeen |
| Karen Marie Shelton |
| Date: 7/8/2002 |
Introduction
Have you ever dreamed of stepping right
into the pages of Seventeen magazine?
Now’s your chance with the recent grand opening of the ultra
teen dream 8,700 square foot flagship Seventeen studio.spa and salon
near Dallas, Texas. The official
Parking Lot Party will be held on July 27th (Photos
by Jeffrey L. Hines - Copyright - all rights reserved).
I recently had the once-in-a-lifetime
opportunity to tour this red-hot new teen beauty center where the
options for fun, fashion and pampering were beyond mind-blowing.
 The
Seventeen studio.spa.spa (www.seventeenspa.com)
is located at 3645 Dallas Parkway Suite 501 in Plano, Texas (469-361-0017)
in the Northwest corner of Dallas Parkway and Parker Road in the
Windhaven Shopping Center. The
Seventeen studio.spa.salon is nestled in a brand-new gorgeous
alabaster white stone building with the Seventeen branding mounted on
the front of the building. From
a distance I had the remote sense that I was at approaching a
shimmering new castle or palace.
The inside of the building is a
stunning vision. A
beautiful composition of sandstone and marble alternate with
tastefully carpeted areas. The
floors work perfectly with the front wall of windows and the chic,
industrial, silver wrapped ceiling complete with exposed pipes.
The furniture is a perfect compliment of silver hued chrome,
high tech black leather and contemporary shades of burnt orange, deep
purple and ruby red.
A
Seductive Experience
 As I entered the front door all of my
five senses were immediately seduced by the sights, sounds, fabulous
aromas and spectacular beauty of this new teen beauty mecca. The front desk is flanked by a shimmering brushed silver
metal mesh wall that displays the famous Seventeen daisy logo.
The desk was beautifully arranged and had gorgeous shattered
glass enclaves that opened to displays of stunning custom jewelry
designs. I instantly eyed
a stunning beaded necklace and was impressed with the selection
carefully arranged for easy viewing.
Later I discovered that jewelry can be customized to suit your
own tastes.
 As
the hottest tunes pulsated on the wall mounted surround sound Bose
speakers, the front desk staff greeted me warmly in their classy Team
Seventeen crisp white and black uniforms.
A staff member went off to retrieve visionary CEO Susan Tierney
(shown to the side) who has created this revolutionary teen oasis
along with her CFO husband Steve, two business partners Michelle
Sullivan and Kathy Karagin and Liz Dellinger who is spa director.
Susan has spent the last the past 11 years working for
Seventeen where she honed her expertise in catering to teen-friendly
beauty issues. Kathy and
Michelle spent many years with Gadzooks and Sebastian respectively
while Liz hails from the TIGI hair empire.
This team of brilliant founders and executives is a perfect
composition of individuals who have tremendous knowledge of teen needs
and desires.
Seventeen studio.spa.salon is a special
place where teen beauty meets high tech.
This spa is so special because it was designed just for you.
Featuring the absolute latest in hairstyling, massage, make-up,
nail, facial and interactive technologies, you can chill out in a
stress-free place. Play,
laugh, relax, party and experience the best of breed created
specifically for you.
Party
Extravaganzas
As Susan Tierney gave me a personal
tour of Seventeen studio.spa.salon she explained that while individual
clients are always welcome, the spa was also carefully designed to
cater to party groups of eight or more.
All of the party-friendly stations like the Sushi manicure bar
and the Pedicure Pit (shown below) are fitted comfortably for eight
which are perfect for hanging with your best buds or celebrating
noteworthy events with your school club, sports team or cheerleading
squad.
Bored with the old standby sleepovers?
OK, so why not dazzle your best buds with a private Studio
Make-up session, a sumptuous Sushi Manicure Party or a very posh
Pedicure Pit Party? What
could be more hip that you and seven of your lucky friends nestling
into the cozy, plush, pillow-filled “pit”, as it is appropriately
called, while a team of Seventeen’s pedicure experts pamper your
tootsies with luscious spa pedicure treatments.
Close off the pit with the gorgeous velvet privacy curtain and
chill, chat or watch the latest music videos mounted on the walls in
the Pit.
Don’t miss your change to throw an
exclusive party.. Private party bookings are available Saturday
evenings, from 6pm – 8pm. The
Team Seventeen staff will be very happy to work with you to design
custom offerings ranging from spa services, food, decorations, music
and celebratory cakes or desserts.
It is recommended that you book as far
in advance as possible to guarantee your desired party times.
Booking at least 6-8 weeks in advance will work for most dates.
Prom or other special teen seasons may need even more advance booking
notice.
Seventeen
Studio.Spa.Salon Zones
 Whether
you visit the spa to get personalized hair, nail or body services as a
single act or with a group of friends, the options to super size your
experience are mind-blowing. Wander
into the Studio Retail store zone (shown to the side) where official
Seventeen licensed merchandize are available for sale. Check out the
sizzling threads from E.vil and Polka Dots.
If you fancy a new face to go with your
hot new fashions, stop by the Make-up Bar for the latest options from
hip brands including Two Faced and Hard Candy, to name a few. Perfect your polish with the newest Candy-apple red and
melted milk chocolate colors from Nicole, OPI and Essie. Pamper your strands and stock up on your favorite solutions
from Redken, TIGI and Paul Mitchell.
 Clueless about the ideal colors for
you? Don’t worry,
Seventeen studio.spa.salon has already anticipated how to help you.
Make-up experts will be on hand at various times to offer free
tips on the right shade just for your.
An ongoing series of mini seminars will be held covering the
hottest topic in beauty The Perfect Brow, How-To Paint Nails, Lip
Service, One-Minute Manicure and similar subjects.
The 30-minute seminars will allow small
groups to master all
sorts of techniques for a nominal charge.
Weekly event topics will be posted on the www.seventeenspa.com
website and at various places within The Studio.
CEO Susan Tierney pointed out that free pre-service consultations
are important to help her teen guests feel comfortable with their
beauty needs and discovered their best products and services.
Seventeen studio.spa.salon guarantees all their visitors a free
consultation before every salon service. In fact, if you don't
receive your consultation and recommendation for your best products,
you will receive a free hair care product on the spot.
Gift Cards
 If you want to share your fabulous time at the spa you can opt for
one of the Seventeen studio.spa.salon Gift Cards available in any
increments over $20.
Give
your best girlfriend a back-to-school gift and spring for The Card,
which is valid for all goods and services at all locations.
Additional dollar amounts may be added to the Card anytime at
any location.
Studio Pix
After you have shopped in one of the
coolest teen store zones around, chill your digits at the hot Studio
Pix zone where you can access high speed Net access to play video
games, view Warner Brother’s movie previews, watch music videos,
take beauty polls and read beauty columns for the latest tips and
techniques. Hang with
your friends as you check out the latest offerings for teens.
Caf
17
 If all the video time becomes tiresome
retire to Caf 17, the on-site Internet Caf.
Stocked with your favorite sodas, coffees and other refreshing
caf offerings you can gab about your latest crush, show off your new
do or just hang at the caf waiting for your spa services to begin.
 If you prefer to surf
the Web while you hang,
select one of the four interactive Net stations (shown to the
side) where you can check
out pre-designated teen cool websites like 17.com and Gurl.com using
the very latest technology.
Hair
Station
The ultra-cool hair studio is a virtual
wonderland of chic portable mirrored hairstations showcasing the
innovative excellence from TakaraBelmont spa furnishings. Whether your
hair nirvana starts at the beautiful shampoo station or at the stylist
station, only the best products are used from Redken, TIGI and Paul
Mitchell. Two
state-of-the art rotation hair dryers featuring circular heat rotation
rings glisten in the background.
 While wall mounted music video monitors
rock out in the background, well-trained Team Seventeen hair designers
will make your hair dreams a reality.
Both traditional and daring hair creation options are optional
and choices range from a haircut to Mai-Tai knots or updos.
The popular Shoe shine color tipping is just one of the many
hair hue selections on the current menu.
 Not only does the hair zone offer
something different for teen hair, the twelve totally portable roller
mounted stations instantly fold away and morph into a fabulous runway
complete with stage lighting for hip fashion shows.
Upcoming events will offer teens a peek at all the latest
fashions and styles right out of the world of Seventeen.
On hand for all the special events will
be the Studio Team models selected via a formal casting call.
Sushi
Nail Bar
Not to be outdone by the hair zone, the
adjacent Sushi Nail Bar is very European but very inviting. Susan Tierney pointed out that the gorgeous furniture is
imported from Germany and it the latest look for spas.
While teens perch on one of the Sushi bar stools they can enjoy
a dizzying range of treatments ranging from nail whitening and repair
to a sumptuous Hot Cream and French Manicure.
Nail pampering is the name of the game in this world-class nail
hideaway.
In
The Pit Zone
 Peer
into the hedonistic Pedicure Pit and be prepared to lust after a
treatment in this incredible magical sunken area.
The Pit reminded me of the inside of a
magic Genie’s bottle complete with a pillow encased circle of
luscious burn orange pillows that call your name.
Once inside the pit you will enjoy a fabulous relaxing and
refreshing manicure.
Professional Make-Up Zone
 Like a rare jewel set in a sparkling setting, the Make-up Zone is
designed to transform clients into beauties through professional make-overs
or custom lessons. Lounge
in the studio style make-up chairs and let a professional wave their
magic make-up wand to create a custom look for you.
Or have a Prom, bridal or bachelorette party and watch as all
your friends are transformed while lounging in the Zone.
Quiet Zone
 All
massages, body wraps, skin care and specialized treatments are
performed in the inner sanctum of the spa.
Known as “the quiet zone” clients are treated to relaxing
and revitalizing treatments in one of four treatment rooms decorated
in soft caramel shades. To
guarantee absolute quiet, the zone is tucked away behind heavy glass
doors and triple insulated walls.
State-of-the-art satellite spa music is piped in from around
the planet to assure a blissful treatment experience.
Estheticians and body therapists glide silently through the
halls as they prepare to pamper your face and body with extraordinary
beauty elixirs.
Like everything else at Seventeen studio.spa.spa, only the best
products are offered. Top
of the line products like Dermalogical, Noode, Murad and Avance are
used for all appropriate treatments.
Treatments range from a soothing massage to special treatments
to Dermabrasion.
To allow a relaxing prep and cool-down time restrooms with lockers
and a cozy mini-lounge area is offered for spa clients.
Create A Dream Package
If there is some service that Seventeen studio.spa.spa doesn’t
offer it would be news to me. For
added convenience they have even partnered with a neighboring tanning
salon to give you easy access to your perfect bronzed look.
Standard packages are offered including The Big Day Package
that spans four hours of services that guarantees head-to-toe glad
results for any Big Day from your Prom to a special party.
Mix and match packages can be designed according to your needs as
well as time and other goals. All
you have to do is ask. Everyone
on Team Seventeen is wired to please and make your spa experience a
memorable one. Wherever
possible your wish is their command.
The Comfort Zone
 Even this Taj Mahal of fun, fantastic pampering and fashion was
created with teen clients in mind, people of all ages can instantly
feel comfortable in this world class spa.
As Susan noted, teenage daughters can bring their moms to the
spa and they can both enjoy treatments either together or separately. What a great way for a mother-daughter getaway.
A His & Her package deal is even designed to surprise your
favorite guy with a special date night pampering that includes
haircuts for both, a nail detail for him and a spa manicure for you.
Little comfort zones
(Shown above) are also spread throughout the spa in the form
of cushioned contemporary chair.
Phones are readily available for free local calls.
Both clients and visitors are strongly encouraged to relax and
feel at home.
Back Stage Zone
As Susan gave me the grand tour of this spectacular spa she showed
off the employee’s client book and dispensary areas.
Like everything else, they were well thought out with the
ultimate goal of serving the clients. Seventeen studio.spa.salon also wants to give back to their
clients and they actively support the Teen community. Opportunities for charity and fundraising events are
available upon request.
Checkbook Zone
 Although you may stress at the idea that all of this teen
magnificence is out of your price range, think again. Tipping of any kind is strictly prohibited.
All Team Seventeen members are well paid and accepting tips in
any fashion is just not allowed.
All prices are posted on the Seventeen studio.spa.salon menu
of services and can be quoted over the phone before you book your
appointment. Not only are
the service fees unbelievably reasonable, when you think about all the
complimentary perks like snacks in Studio 17 and leisurely Net
surfing, your true value is exceptional.
Future Zone
The flagship Seventeen studio.spa.salon
will be followed closely by forty additional locations around the
United States by 2006. Ultimately
there will be three locations around Dallas, three in Houston and four
in Atlanta. The Texas and
Georgia locations will be open in the next year or so.
Summary
Seventeen studio.spa.salon is the
perfect place for teens who want a place that is all theirs sans Mom
and Dad. What could be
better than a safe zone where you have fun, learn about fashion and
beauty, get pampered, hang out with friends and feel free to express
your own budding individuality? Not
anywhere else on this planet!
(All Photos
by Jeffrey L. Hines, assisted by Ryan Keilhofer - Copyright - all rights reserved).
Contact
Information
Seventeen Studio.Spa.Salon
3645 Dallas Parkway Suite 501
Plano, Texas 75093
Phone number 469-361-0017
Fax number 469-361-0018
www.seventeenspa.com
Northwest corner of Dallas Parkway and Parker Road in the Windhaven
Shopping Center.
Hours of Operation
Tuesday thru Friday 10:00 AM – 9 PM
Saturday
9:00 AM – 6 PM
Sunday
11:00 AM – 6 PM |