| Wella Trend Vision 2002 Report City Bird Of Paradise |
| Monica Rowe of Wella |
| Date: 7/8/2002 |
Introduction
 WOODLAND
HILLS, CA. February 12, 2002 - The Wella Corporation, global
leader in professional haircare, with the help of Trend
Union, an established Paris trend agency, has identified
the top three hair and fashion trends for 2002.
(All photos courtesy of Wella Corp. - all rights reserved. Model -
Anat, Hairdresser - Gabrio Giunti - Italy).
 Those three
trends: City Bird
of Paradise, Modern Eve & Adam, and Prismatic Lord & Diva
will be individually featured over the next six months in the Wella
Trend Vision 2002 report.
(All photos courtesy of Wella Corp. - all rights reserved. Model -
Anat, Hairdresser - Gabrio Giunti - Italy).
 Trend
Vision is all about pushing the envelope on creativity,
fashion and imagination.
Six of Wella's most influential hair stylists from different
countries, along with Creative Directors Sonya
& Christopher Dove, have created visionary hairstyles derived from
the trends identified by Trend Union.
(All photos courtesy of Wella Corp. - all rights reserved. Model
for both photos above - Tatiana, Hairdresser - Laszlo Hajas -
Hungary).
City Bird of Paradise in
the Urban Jungle
 The
City Bird of Paradise woman loves to stand out in a crowd. She
has a distinct quirkiness about herself and is not always taken
seriously. She lives to have fun and find the hottest
party. 
She likes to create her own unique look. Much like the modern
Moulin Rouge girl or Madonna in her "like a virgin" days.
(Model above & to the side: photos - Hollies, Hairdresser -
Masatomo Takahashi - Japan - Photographer - Gilles-Marie Zimmermann).
City Bird of Paradise
Hairstyle
 The
hairstyle of a City Bird of Paradise is wild and free-spirited.
The haircut is well-executed and has a loose, shaky internal structure
with feathered ends. Haircolor is bold, expressive -- orange and
black, though not necessarily solid colors, the use of underlying
strong panels of color throughout is also the way to go.
Women with long hair will love the elaborate look of the City Bird
of Paradise. (Model above & to the side - Renee -
Hairdresser - Doves' City Bird Of Paradise - Photographer - Alberto
Tovar)
Wella Trend Vision
Workshop
 For
the past six year, Wella has commissioned renowned Paris research firm
Trend Union to identify trends for the future. Trend Union not
only identifies provocative names for the trends, they also provide
details on precise
definitions, colors, and fabrics and other pertinent information about
the top trends. Wella AG then selects six top Wella
international guest artists to their annual Trend vision Workshop to
transform the presented trends into contemporary hairstyles.
(Model in both photos above: Nykky Doves' City Bird Of Paradise
- Photographer - Alberto Tovar)
City Bird of Paradise -
The Artists
 Wella's
renowned international artists John Donato of Canada; Laszlo Hajas, of
Hungary, and Masatomo Takashashi of Japan, bring you their
interpretation of City Bird of Paradise in the urban jungle.
Additionally in the US, Wella Creative Directors Sonya and
Christopher Dove conducted their annual trend shoot featuring the
mega-trends identified by Trend Union. (Model in both photos above
& to the side: Stefan - Hairdresser - John Donato - Canada -
Photographer Gilles-Marie Zimmermann). |