| Healthy Sexy Hair: Soy For Your Hair |
| Donald Wilson |
| Date: 7/3/2002 |
Introduction
The Soy experience
just got healthier. Since Soy is the future fuel power for the hair,
Sexy Hair Concepts introduces five new products to its Healthy Sexy
Hair collection that continues to feed and nourish the hair.
Soy Fuel Power -- Conditioner
Booster: Two drops = Perfect healthy hair. This intense soy formula
invigorates any conditioner with one simple step - add 2-4 drops into
daily conditioner and hair will be given an energy boost. Soy Fuel
Power's exclusive formulation of Soy Protein and boosting botanicals
infuses extra moisture and protein into hair. Ideal for all hair
types, this conditioning enhancer creates extra strong, shiny and
bouncy hair. The fresh cucumber melon fragrance makes this a
conditioning experience! (Est. Suggested Retail Price: $16.00)
Soy Salvation -- Deep Treatment
Hair Masque: Soy Salvation strengthens and improves hair, no matter
what condition it's in. This deep hair masque treatment revitalizes
normal hair and revives damaged hair. The unique combination of Soy
Protein, Oatmeal and pure ingredients nourishes hair, giving it
strength, softness and body in just five minutes. After shampooing,
simply squeeze out excess water from the hair, apply one full pack of
Soy Salvation, wait five minutes and rinse thoroughly. For a more
intense treatment, wrap hair in a towel for the five minutes - the
heat offers a more concentrated treatment. This complete reformation
product is packaged in a box of six individual foils. For full
results, follow a six-week prescriptive program by using one pack each
week. The sweet green banana fragrance is reminiscent of a tropical
paradise. (Est. Suggested Retail Price: $19.00)
Soy Butter -- Pure Shine:
Soy Butter-Pure Shine is a non-greasy, ultra shiny finishing product
that protects hair from dehydration. The Soy Protein and Shea Butter
ingredient combination naturally defends hair from the harmful effects
of the environment, while at the same time works to retain the hair's
moisture. Soy Butter-Pure Shine is available in an uplifting
mango-grapefruit fragrance. (Est. Suggested Retail Price: $16.00)
Soya Want Flat Hair -- Flat Iron
Spray: Healthy Sexy Hair introduces the first-ever aerosol flat iron
spray that's actually good for the hair. Soya Want Flat Hair is a
straightening product that not only offers a great styling tool, but
also helps protect hair from heat damage. Especially designed for use
with a flat iron, this styling aid contains Soy and Wheat Proteins to
guard hair against high temperature and regular flat iron use, as well
as infuses protein into the hair for added strength. The result?
Shiny, healthy and super straight hair. The kumquat cucumber fragrance
adds a sweet note to any styling routine. (Est. Suggested Retail
Price: $12.00)
Soya Want Full Hair -- Firm
Hairspray: Offering intense hold and shine, Soya Want Full Hair is a
hairspray that gives continued holding power throughout the day,
volume and protection from the sun. This fast-drying hairspray
uses the benefits of Soy Protein to make hair feel and look healthy.
Soya Want Full Hair is available in a bright basil nectarine
fragrance. (Est. Suggested Retail Price: $14.00)
As part of the Sexy Hair Concepts collection, Healthy
Sexy
Hair collection and all Sexy Hair Concepts products are available
in professional salons in 20 countries.
For more information
on Big Sexy Hair products and all Sexy Hair Concepts products, call
(800) 848-3383 or visit the website at www.sexyhairconcepts.com.
Donald Wilson
M. Crag & Associates Public Relations
1007 Montana Ave., #720
Santa Monica, CA 90403
310-899-2900 (telephone)
310-899-9410 (fax)
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