| ARTec: The Number One Name In Haircolor Care |
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| Date: 5/20/2002 |
Introduction
 April,
2002, Port Washington, New York...ARTec Color Depositing Shampoos are
NUMBER ONE in more ways than one. To begin, they are the first
true color shampoos introduced to the marketplace. Created by
internationally renowned color specialist Leland Hirsch and celebrity
hair designer Michael Mazzei, their introduction to the professional
salon industry created quite a stir. Not long after, many
professional and retail companies introduced their own versions. (All
images in this article are courtesy of ARTec - all rights and
copyrights reserved).
 As
they say, the cream always rises to the top! For the second
year, ARTec Color Depositing Shampoos were chosen as the Favorite
Color Enhancing Products in the Stylist Choice Awards by
the beauty industry's largest on-line web community for licensed
professionals who polled its membership base of more than 50,000 to
determine the winners. Stylists were not limited in their choice
-- and they chose ARTec. (All images in this article are
courtesy of ARTec - all rights and copyrights reserved).
 No
wonder HOLLYWOOD HAIRDRESSERS and CELEBRITIES choose ARTEC! Just
recently, superstar Drew Barrymore
stated in Allure magazine: "The best color shampoos I've
discovered lately are the ones called ARTec. I use half
Sunflower, half Walnut. Gorgeous. It comes out like a
bronzy caramel chestnut." Actress Jenna
Elfman of WABC television's Dharma & Greg has publicly
announced that she changed her blonde locks to red with ARTec'
Strawberry Color Depositing Shampoo. Movie star Minnie
Driver prefers Cocobean to keep her brunette shade rich,
and fashion designer Donatella Versace
uses a blend of White Violet and Lemon Flower to keep her long
platinum locks whiter than white.
It's no surprise that professionals would choose ARTec to keep
their client's hair looking its absolute best. hair color
doesn't fade out, it washes out. The ARTec Haircolor Maintenance
System of Color Depositing Shampoos and Color Moisturizers provide
excellent cleansing and conditioning, while simultaneously depositing
just the right amount of color. There are no other products in
the world that do this!
 ARTec
Color Depositing Shampoos are formulated with plant derived cleansers
and natural plant and flower extracts, as well as semi-permanent
pigment. They leave hair pure and clean with body and
shine. ARTec Color Moisturizers are vegetable and plant derived,
with a moisturizing, low pH color sealing base to add color,
moisturize, and bodify. Both are available in twelve preblended
blonde, red, and brunette shades, or they can be personalized
by a professional colorist to match an exact hair color tone.
When used as a system by alternating with ARTec Kiwi Coloreflector
Shampoo and Kiwi Coloreflector Conditioner, hair color remains as
fresh and vibrant as the day it was done. (All images in this
article are courtesy of ARTec - all rights and copyrights reserved).
For the third time, ARTec Color Shampoos were recognized in InStyle
magazine's prestigious "Best Beauty Buys." In this
year's "135 Best Buys, " it stated: "Giselle, in
demand colorist at Pierre Michel, has recommended it to Sharon
Stone." In their previous "145 Best Beauty
Buys, " it noted celebrity hairstylist Darrell Redleaf-Fielder
"chose ARTec Color Depositing Shampoo to keep Helen
Hunt's color vibrant between touch-ups during Pay
It Forward." In the year prior, Colorist Beth
Minardi said, "I've custom-bended them for Rene
Russo and Brad Pitt."
 Although
ARTec Color Depositing Shampoos and Color Moisturizers do require a
professional recommendation, they are easy to use. After a hair
color service, whether it's permanent, semi-permanent, or highlights,
have your colorist recommend the right shade for you. Begin
using it immediately to maintain the freshness. Alternate every
other shampoo with Kiwi Coloreflector Shampoo and your hair will stay
vibrant until the next time you need to have it done. ARTec will
keep you looking as if you've stepped out of the salon, day in and day
out!
 ARTec's
mission is to provide the very best, top quality professional products
to hairdressers and salons so they can do better for their clients and
for themselves. ARTec Worldwide is a hairdresser owned,
professional salon beauty company whose brands include enamels
permanent creame gel haircolor, textureline, spaline, purehair, kiwi
and the ARTec haircolor maintenance system. ARTec brands are
sold exclusively in JCPenney, Regis and other fine salons
nationwide. (All images in this article are courtesy of
ARTec - all rights and copyrights reserved).
For information on a salon or distributor in your area, please call us
at: 1-800-323-6817 or visit our Web site at:
www.artecworldwide.com
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