| PHYTOHISTORY: The History Of Phyto |
| Karen Marie Shelton |
| Revised Date: 02/01/2008 - Original
Publication Date: 9/15/2001 |
Introduction
In 2001 HairBoutique.com
was honored to be able to add the complete
Phyto (fee-toe) line of fabulous product to our
online HairBoutique.com store. This article covers the history of this great
line.
The
History
 What is French and chic and on the heads of some of the most
distinguished and famous people around?
No it is not a new hat or an
avant-garde accessory! It is Phyto.
Why are they known as PHYTO? Because PHYTO means
"plant" in Greek. Therefore Phyto haircare products use the
most effective active ingredients available in the plant world to
maintain healthy-looking hair and reveal the hair's natural beauty.
PHYTO (fee-toe) was founded in 1969 by Patrick
Ales, who recognized a necessity for simple, hair care products
that would not only beautify the hair but also treat its particular
needs.
Initially formulating his products in his garage, he became an
innovator in the field of botanical hair care and today is considered
one of the pioneers.
The use of natural ingredients in cosmetics is widely accepted and
even expected. However, PHYTO can positively
distinguish itself from other companies due to the extremely high
concentration of botanical extract in its formulas (i.e. up to 65% in
Panama shampoo while most "natural" products on the market
contain less than 10% in their formulas).
Editorially, PHYTO is constantly featured and lauded by
beauty editors of major magazines as the leading hair care line in
terms of quality and effectiveness. Both celebrities and
celebrity hairstylists have endorsed the line unequivocally and all
the acclaim bestowed transcends to the general public. Its
reputation and image are also strongly supported by a national
advertising campaign.
The line offers a complete range of products including shampoos,
treatments, conditioners, and styling aids specifically adapted to
hair type and texture to obtain and maintain beautiful healthy hair.
PHYTO endorses the following company edicts:
- ultra selective distribution in the finest specialty stores
- products tailored to individual needs for specific hair
types: lifeless, thinning, dry, very dry, colored, etc.,
- continuous clinical and scientific testing to develop effective
lasting remedies for specific hair care problems
- research solely based on plants that remains immune to marketing
pressures
- extraction process of active botanical principles developed and
refined for over thirty years
- recyclable containers and packaging giving an environmental
edge, biodegradable product ingredients and minimal usages of
preservatives.
Patrick Ales still owns a prestigious salon located on Avenue
Franklin Roosevelt, parallel to Avenue Montaigne. His
clientele has been loyal to him for over twenty-five years and is
comprised of famous actors and well-known personalities.
(Romain, Style Director of the salon, is in constant demand for
couture shows and editorial shoots). |