| Phytotherathrie: The Man Behind The Blue Leaf |
| Karen Marie Shelton |
| Date: 9/15/2001, 4/7/2006 |
Introduction
 HairBoutique.com
was recently honored to be able to add the complete
Phytotherathrie
(fee-toe-tay-rahy-tree) line to
our
online store. The Phytotherathrie logo is a beautiful blue
leaf shown to the side. This article explores the man behind
this incredible hair care line.
The Phytotherathrie product line was created by
Patrick Ales,
founder and innovator of hair care through plants. Patrick began
his career as a hairdresser. At that time, more than twenty-five
years ago, the style of the hair was more important than the actual
condition of the hair being coiffed. There was a severe lack of
conditioning products and most shampoos were composed of aggressive
detergents. Mr. Ales recognized the need for hair care products
to nourish and condition hair rather than strip the hair of its
natural and protective elements.
By chance, Patrick had just purchased a hours in Haute Provence and
its previous owners had left containers filled with dried herbs and
flowers. With this discovery, he developed an immediate and
passionate curiosity for plants and their secrets and soon linked the
beneficial properties of plants to hair care. Today, the house
in Haute Provence has grown to include a cultivation center where
vegetation remains undisturbed and many species of plants are being
acclimated. These plants are carefully monitored at each stage
of growth and development to ensure the quality of the supply of raw
materials for production. In addition, Mr. Ales created the
Lienne d'Ales Arboretum in 1992, devoted to botanical research and
histology of plant species.
Mr. Ales is a perfectionist regarding the importance of the concept
and manufacturing of his products. He believes that a product
can always be improved. Scientific techniques used at the
factory and research laboratories insure rigorous quality
controls: analytical, bacteriological, innocuous, and
clinical. He works in collaboration with researchers from
France's National Center of Scientific Research, The Universities of
Pharmacy, Physicians and Dermatologists, and independent pharmacists
and chemical engineers specializing in botanical research. The
medical field has recognized the proven effectiveness of the products
through clinical studies and Phytotherathrie products are most often
prescribed by dermatologist.
Also, the Health Ministry in France has given special recognition
to the products.
Mr. Ales was initially jet with skepticism and doubt regarding his
research. Today, every leading company in the hair care market
recognizes the validity and success of plant-based products and
manufactures its own. The Phytosolba Laboratories were the first
to introduce sunscreen capillary products in 1975 and to label
products by hair type. Today, hairdressers and consumers alike
regard Phytotherathrie as a leader in the hair care market.
Patrick Ales still owns a prestigious salon located on Avenue
Franklin Roosevelt, parallel to Avenue Montaigne.
His
clientele has been loyal to him for over thirty years and is
comprised of famous actors and well-known personalities.
(Romain, Style Director of the salon, is in constant demand for
couture shows and editorial shoots).
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