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Hair News - March 2005 |
| Author: Karen Shelton |
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Date: March 2005 |
Bringing The Inspiration & Innovation
of C:EHKO Hair Products
From C:EHKO to you....
From its inception in 1940 by
a German hairdresser, Robert Schmidt, C:EHKO has grown from a
simple hair lotion made from mountain herbs to a complete range
of innovative products that maintain, style, perm and color
hair. The customer base has steadily increased and we have now
business relations with more than 15 countries worldwide.
This positive development can
be attributed to the C:EKHO corporate principles. Our focus in
the market is multifold, putting special emphasis on:
Quality:
Our products contain only high-grade raw materials. Into the
development of our products only natural, highly effective
formulations are implemented, which maintain and create healthy
and shiny hair, guaranteeing the satisfaction of the consumer.
Our Quality control is handled in- house and is
in- line with our production, assuring a consistent
product in accordance to our strict quality control guidelines.
Design: With the design of
our products we succeed in uniting innovation and elegance. In
combination with a high quality and unique product the packaging
shows that C:EHKO hair products are exclusive and reflect or
even set the latest trends in the industry.
Years of
experience have created the C:EHKO CONCEPT:
C:
CONCEPT
Years of experience have defined our company
E:
ENERGY
Products that energize hair for proper care and maintenance
H:
HOLD
Styling products that optimize the finish of every style
K:
KURVES
High-level perming solutions to meet maximum requirements
O:
OPTICS
Colorations for the greatest looks always at the height of
fashion
C:EHKO is now available in
salons for the first time in North America offering hairdressers
and consumers innovative and inspired products always up to date
with regard to quality, safety, performance and service.
Our product range includes:
Perming: Standard and
special perms and their fixatives
Coloration: Bleaches,
cream hair colors, tins, color effect enhancers, oxidants.
Hair Care: Shampoos,
treatments, conditioners
Styling: Hair
Lacquers, sprays, mousses, gels
C:EHKO has an extensive communication program that
includes consumer magazines and trade publications.
Exclusive salon programs include, product
training, free back bar program, contests for stylists, and
collateral materials including shopping bags, brochures, samples
and displays.
Working with C:EHKO will not
only provide a salon with a high quality product but we will
also furnish the stylists with tools and offer possibilities to
further develop their hairdressing skills, which in turn
guarantees their customers a competent service.
Furthermore, C:EHKO organizes several seminars
every year, held by professional stylists and trainers, teaching
new techniques and answering basic questions about the daily
work in the salon.
C:EHKO is a
clearly structured, transparent company and this holds true of
the people we work with. All seminar leaders are self-employed
entrepreneurs who have acquired their competence through many
years of experience. They are constantly educating themselves
about the latest international developments to be able to teach
our customers creative headwork in a way that is both practical
and easily comprehensible.
There are many good suppliers for your business in
the marketplace, but only a few of them are able to offer
hairdressers a cooperative partnership. This is what we aim for
and are striving to achieve every day in our company and with
our customers.
For more information on C:EHKO products, call
toll-free 1-866-423-4561, email
info@cehko-usa.com or visit
www.cehko-usa.com/
Hair News For March
5, 2005
Martha Stewart Emerges
From Prison Having A Great Hair Day
Martha Stewart, the domestic diva who spent the
last five months scrubbing floors and earning 12 cents an hour
was released on March 5th looking relaxed, 20 pounds thinner,
$700 million richer and beautifully coiffed. Unconfirmed
rumors had it that Martha's longtime celebrity hairdresser Frederic Fekkai
had jetted in
prior to Martha's release to make sure that her tresses looked
her best. And indeed, looking fantastic in high-heeled
leather boots, jeans and a grey knitted poncho, Martha had
immaculate shimmering strands that only a great stylist like
Fekkai could whip up behind the bars at
Alderson, West Virginia.
During her stay in prison Martha reminded
America what made her a success. While doing her time she
taught her fellow inmates how to do yoga, helped them write
letters and in her recreational time she scoured the prison
grounds for crab apples and dandelion greens to make special
salad treats.
Kudos to Martha for showing her strength or
spirit and of course for her great taste in hairdressers.
Hair News For March
5, 2005
African Hair Braiding
Debate In Mississippi
A battle is currently underway in the State of
Mississippi with lines being drawn over African hair braiding.
Current laws in Mississippi require specific licensing by the
state Board of Cosmetology for anyone that practices hair
braiding. The Cosmetology board wants to keep the
licensing requirements in place for braiding while the 5,000
members of the National Federation of Independent Businesses
wants to lift the licensing requirements for braiders.
At question is House Bill 454 which is a version
of a cosmetology bill that would remove licensing requirements
for anyone that braids, twists or adds extensions to hair
without chemicals or dyes. The Mississippi Senate Public
Health Committee voted recently to keep braiding under the
control of the state's Board of Cosmetology but the Missississpi
House passed a version to remove licensing requirements for all
types of braiding.
Depending on whom you talk to African hair
braiding as a type of art form that is passed down through
generations, has no direct bearing on the type of work that is
down by cosmetologists and does not have a potential to spread
scalp disease. The competition which consists of licensed
cosmetologists believe that licensing is required to prevent the
spread of scalp diseases and that exempting any type of work
with hair is the beginning of the end for the entire licensing
process for cosmetologists.
Current Mississippi law requires that braiders
must either hold the traditional 1,500 hour license of one that
includes 300 hours for wig specialists.
Arizona, California, Kansas and Maryland already
exempt hair braiders from cosmetology licensing. Michigan
has a voluntary system in place.
Other states are also looking at the licensing issues including
Tennessee.
South Carolina
Governor Mark Sanford vetoed a bill in December of 2004 that
would've required hair braiders to have 60 hours of training
instead of the current 1,500 hours. Sanford was quoted in
the media as saying "either requirement is absurd and designed
to protect the financial interest of folks in the cosmetology
industry, not the safety of people getting their hair braided".
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