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Hair News - September 2004 |
| Author: Karen Shelton |
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Date: September 2004 |
Get Glowing For A Cause With Revercel's New
Warming Pumpkin Enzyme Mask!
Smart skin care is non-invasive and non-inflammatory, which makes
natural enzymes your best weapon of choice against premature aging, sun
spots, clogged pores and dull, uneven skin tones. And now, you can
achieve a reversal of skin misfortunes with Revercel's gentle Warming
Pumpkin Enzyme Mask, while supporting an important woman's cause.
Used as an at-home spa treatment, Revercel's Warming Pumpkin Enzyme
Mask gently dissolves dry, outer layers of the skin, drawing out
impurities, refining your pores and revitalizing your skin instantly.
While pumpkin enzymes, purifying mineral clay and vitamin-packed pumpkin
peel go to work, deep cleaning and purifying, you'll actually experience
your new glow as it happens!. That's because a natural, heat
producing mineral kicks in on application, creating a warm, soothing
heat that enhances penetration of the active ingredients. You'll
feel warm and wonderfully relaxed but the feel-good factor doesn't stop
there. Your spirit will get a boost, too, because in support of
October Breast Cancer Awareness Month, a portion of the proceeds from
the sale of Revercel's Warming Pumpkin Enzyme Mask through the ends of
2004 will be donated to breast cancer research.
Unlike typical exfoliating products, Revercel's Warming Pumpkin
Enzyme Mask leaves skin smooth, even toned and vibrant without dryness.
Infused with jojoba oil, beta carotene and encapsulated Vitamin E, it
nourished and moisturizes your skin, while neutralizing the free
radicals that contribute to premature aging. With just one use,
you're left with a warm feeling and incredible glow. Why not
rejuvenate your skin and your spirit at the same time?
Revercel's Warming Pumpkin Enzyme Mask is available at Age Defying
Dermatology in Campbell, CA, online at
www.revercel.com and at select Nordstrom stores. Suggested
retail is $30 for a 4 ounce tube.
Developed by Drs. Richard and Arlene Noodleman, the husband and wife
team specializing in anti-aging dermatology and preventive medicine,
respectively , Revercel skin care is an artful combination of proven
cosmeceutical ingredients, including retinol, alpha hydroxy acids,
botanicals and anti-oxidants combined to product results-packed
products. Revercel encompasses a wide range of products
custom-formulated to address specific skin care needs. Revercel
programs treat oily, dry, sensitive, acne-prone, blotchy or aging skin.
By starting on an anti-aging program early - even in your teens and 20s
- Revercel helps beautiful, young-looking skin stay that way. Form
more information, visit
www.revercel.com and
www.agedefy.com.
Gwen Stefani Midnight Blue Manicure
London celebrity nail guru Marian Newman gave Gwen the midnight blue
manicure for her new album cover photo shoot.
Gwen apparently more than approved of her treatment and Creative Nail
Design enamel – she has requested bottles of Negligee and Crème Puff for
a French manicure that she wishes to have done to her nails in the very
near future.
For more information on Creative Nail visit them on the web at:
www.creativenaildesign.com
MEN'S-ONLY
BRANDS OUTPERFORMING OVERALL GROOMING PRODUCTS MARKET,
BUT WILL TREND FIZZLE?
September 2003 -
Driven by the recent media focus on improving one's
image through lessons learned from reality TV, sales of men's grooming
products have grown faster than the overall market for cosmetics and
toiletries in recent years. But after all the hype has waned, will the
demand still exist for grooming products marketed specifically for men,
or will this prove to be just another fad? A new study by
Kline & Company delves into the
purchase patterns that have emerged in this segment and examines the
opportunities and challenges for marketers looking to cash in on the
male grooming trend.
"Although the 'Queer Eye' guys' 15
minutes of fame aren't quite up yet, the recent media blitz over male
grooming and style consciousness has likely peaked," says Carrie Bonner,
industry manager for Kline's Consumer Products Practice. "The question
is whether men's-only brands for products like high-priced hair gels and
scented body washes will continue to grow after the spotlight has
faded."
Kline's recently published study,
THE U.S. MALE GROOMING
PRODUCTS MARKET 2003 , forecasts 2% growth to continue for
the overall male grooming products market over the next four to five
years. This includes general-market grooming products used by men, as
well as men's-only brands, and it is important to distinguish between
the two.
"The overall market for men's grooming products has actually seen only
modest growth over the past few years, even though men's-only brands
have grown by nearly 6% over the same period," says Bonner. "More men
aren't necessarily using more products; a lot of them switched from the
brands they were using. So some of the growth has come at the expense of
unisex brands."
This would appear to indicate that the door is open for cosmetic and
toiletry marketers to stick a "for men" label on their products and wait
for the dollars to start rolling in. Of course, it's not that simple,
and there are plenty of other challenges awaiting marketers who want to
make a foray into the men's grooming segment.
Although products like skin creams for men are being pushed into the
mainstream, there has also been some backlash against the whole idea of
the "metrosexual" trend. Male attitudes toward experimenting with
different grooming products and brands have traditionally ranged from
reluctant to hostile, and despite the recent shift in this mindset, it
has generally been difficult to get men to change their grooming habits,
particularly if that involves making their grooming routines more
complicated.
A highly fragmented market also means that, while certain categories
like men's skin care products offer plenty of growth opportunities,
newcomers will be entering a crowded playing field just as the media
hype is likely winding down.
"Companies will need to figure out how to differentiate their brands and
how to position them for the long term," says Bonner.
An important part of this process is to understand what motivates men to
buy these products in the first place.
THE U.S. MALE GROOMING
PRODUCTS MARKET 2003 features a section on male attitudes
and usage of grooming products, based on a survey designed to explore
purchasing patterns, brand loyalty, and retail channel preferences.
Kline interviewed more than 400 consumers to examine purchase decision
factors, usage habits and frequency, and reasons for switching brands.
The study also quantifies 2003 manufacturers' sales by retail channel
with a five-year forecast, covering key brands and marketers, as well as
noteworthy trends and developments.
For more information, go to
www.klinegroup.com/y576.htm, or contact
Carrie Bonner at
(973) 435-3412.
Established in 1959, Kline & Company (www.klinegroup.com)
is a business consulting and market research firm serving clients
worldwide in the cosmetics and toiletries, household cleaning products,
and other consumer products sectors.
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