Hair News - January 2003

Saturday, January 10, 2003

Dallas, TX - Jerrod Blandino, founder and CEO of TOO FACED Cosmetics will make a personal appearance at Seventeen studio.spa.salon.  

Jerrod and his team of artists will perform make-overs, answer questions and illustrate how to achieve “up-to-the minute” looks, whether it day-to-day or rock star ravishing. 

Considered a favorite among today’s hottest makeup artists and fashion stylists, TOO FACED Cosmetics are used on movie sets, music videos and television programs such as Will & Grace, Felicity, The View and Sex and the City.

With a funky style all his own, and an obsession with make-up, CEO/DREAMER Jerrod Blandino, created TOO FACED, an irreverent, sophisticated and  trendy cosmetic line for the fabulous hipster who demands the best, most glamorous and high-quality products available on the planet.

Frustrated with the lack of creativity, color variety and quality cosmetics previously available on the market, Jerrod began creating personalized, custom-blended cosmetics for his celebrity and in-the-know clientele.  

Demand for Jerrod’s custom blends, that combine brilliant color with trendy ingredients and superior feeling textures, literally became a full-time job with Jerrod mixing and melting products at home to satisfy all his clients’ requests.

Due to rapid fire, word-of-mouth recommendations about Jerrod’s signature colors from some of the most discerning divas around – think Cher, Drew, and Madonna – TOO FACED was born.  

Based on the philosophy of “Why be pretty when you can be gorgeous?,”  TOO FACED has set about to conquer the cosmetic world and provide every woman with the absolute best products available to create any look, whether it be subtle shimmer, high voltage glamour or rock star ravishing. 

With a flair for the dramatic and an innate sense of creativity (Jerrod creates all of the color, package design, artwork and signature characters for TOO FACED).  Jerrod is a former sitcom actor and art student from Marymount College in Southern California.  

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Jerrod began his cosmetics career as a sales consultant behind the Estee Lauder counter at Saks Fifth Avenue.  Quickly promoted to regional make-up artist, he gained a reputation as one of the most talented and creative artists in the most glamorous location in the world – Hollywood!

Jarrod and the TOO FACED products have graced the pages of some of today’s most influential fashion magazines, including Vogue, Glamour, In-Style, Mademoiselle, W and Nylon.  

TOO FACED is a flourishing cosmetic couture whose products are sold at fashionable boutiques and department stores nationwide. 

TOO FACED was also given as gifts to presenters and nominees at the 2001 Academy Awards.  

Who needs Oscar when you have TOO FACED, right?

S
3645 Dallas Parkway
Suite 501
Plano,Texas 75093
469.361.0017  
Fax:  469.361.1107
Contact: Susan Tierney

More About Seventeen studio.spa.salon

Seventeen studio.spa.salon is a new teen concept store located in Plano, Texas.  The 8700 sq. ft. location is a multi-functional space comprised of three separate businesses: a spa/salon, a retail store and an Internet café.  The store is designed to blur the line between fashion, beauty, entertainment, media and technology and is intended to compliment the editorial mission of Seventeen magazine. Seventeen studio. spa.salon

STYLE AND PERFORMANCE:

PAUL MITCHELL LAUNCHES NEW TAGETED HAIR CARE ‘CATEGORIES’ WITH CHANCE TO WIN A VESPA

(BEVERLY HILLS, Calif. – January 8, 2003) – Paul Mitchell is devoted to the professional.  Now, the first name in hair care gives hairdressers the tools they need to create great style, and helps them get around in style:  Paul Mitchell’s new Categories provide the high performance results that address specific client concerns, and with the launch of our new Categories this March, hairdressers and their clients can register to win one of three brand new Vespas – the high performance European motorscooter.

Paul Mitchell’s New Categories

Today’s clients know what exactly they want.  And with Paul Mitchell’s new Categories, hairdressers can give them just the results they’re after. 

·      Targeted Benefits – Paul Mitchell’s new Categories provide the targeted benefits clients crave, including Color Care, Moisture, Extra-Body, and Style (in Light Hold, Medium Hold, and Firm Hold).

·      Simple to Use and to Recommend – Systematic Categories make it easy for hairdressers to make their professional recommendations, and make it simple for clients to quickly locate the products they need for the benefits they desire.

·       Easy to Merchandise – Head-turning images illustrate the stylish looks the products achieve, while cool color-coded bottles help the products really pop on shelves.

·       Increasing Retail Revenue – Thanks to this winning setup and to the targeted organization of each Category, salons’ retail sales will reach new heights:  clients looking for specific results will make more purchases of multiple products with each salon visit. 

Moisture Category

Paul Mitchell’s Moisture Category provides the tools you need to repair and protect for healthy, shiny, hydrated hair.  “So many clients have thirsty hair,” explained Paul Mitchell Artistic Director Robert Cromeans.  “Not only does this Category address this issue – the products are wonderful to encourage curl and maintain beautiful, healthy hair on chemical-using clients.  The products are also some of the top sellers in my salon.”  (Category includes Instant Moisture™ Daily Shampoo, Instant Moisture™ Daily Treatment; The Wash™, Super-Charged Moisturizer®, Awapuhi Moisture Mist®, and Awapuhi Bar®.)

Color Care Category

Paul Mitchell’s Color Care Category offers triple protection.  This unique three part system gently cares for clients’ hair, brightening and extending the life of color and keeping hair healthy and looking great.  “Hairdressers’ professional service must include both Paul Mitchell the color and the Color Care Category.  This should be part of their professional commitment to their client,” explained Linda Yodice, co-artistic director for Paul Mitchell the color.  “The lightweight conditioning in the system works wonderfully with the beeswax conditioning in Paul Mitchell the color.”  (Category includes:  Color Protect™ Daily Conditioner, Color Protect™ Locking Spray.) 

Extra-Body Category

From roots to ends, hairdressers and their clients want fabulous body.  Paul Mitchell’s Extra-Body Category relies on naturally-derived ingredients and the latest technology to create today’s bold and beautiful, full-bodied looks.  According to Paul Mitchell Master Associate Stephanie Kocielski, “This Category is the perfect resource for fine-haired clients.  Paul Mitchell has found the solution so that these clients can fall in love with their hair again.”  (Category includes:  Extra-Body Daily Shampoo®, Extra-Body Daily Rinse®, Extra-Body Daily Boost™, Extra-Body Sculpting Gel®, Extra-Body Sculpting Foam®, and Extra-Body Finishing Spray™.) 

Style Category

Light Hold – Paul Mitchell’s Light Hold Style Category produces natural hold with brilliant shine.  “What I love about these products is the ability of all three to create manageable, lightweight style,” commented Scott Cole, Co-Artistic Director for Paul Mitchell the color.  “They allow me to play with styles as I create them, yet still achieve texture, memory and hold.”  (Category includes:  Soft Sculpting Gel™, Soft Spray™, and Super Clean Light®.) 

Medium Hold – Paul Mitchell’s Medium Hold Style Category delivers the pliable control today’s trends demand.  “These products create reality hair for today’s contemporary trends,” agreed Robert Cromeans.  “They provide the tools you need for most of today’s mainstream cuts.  They work on all textures, and produce a more modern and natural hold and feel.  Hair never feels or looks brittle.”  (Category includes:  Super Sculpt™, Hair Sculpting Lotion™, Sculpting Foam™, and Fast Drying Sculpting Spray™.) 

Firm Hold – Now, clients can dare to wear any hard-to-hold style – hairdressers can supersize their control with Paul Mitchell’s Firm Hold Style Category.  “It’s nice to know that if you do a strong shaper or defined look, there are products out there that can keep the style you create in place for as long as you need,” stated Scott Cole, Co-Artistic Director for Paul Mitchell the color.  “It makes any work easier to know you have access to the products you need.”  (Category includes:  Super Clean Sculpting Gel®, Freeze and Shine Super Spray®, and Super Clean Extra®.) 

(*Please call for pricing information.)

Style and Performance:  the Great Vespa Giveaway

Paul Mitchell is devoted to high-performance tools for the professional that create high-performance style, both in and out of the salon.  Now, the company that brings head-turning style helps hairdressers get around in style.  Join us for the Great Vespa Giveaway:  with the launch of our New Categories, hairdressers and their clients can enter to win one of three brand new Vespas – the classic, high performance European motorscooter.  Clients can visit their salon between March 1 and June 30, 2003 and fill out an entry from with their name and the name of their hairdresser; each party will a Vespa if their entry is picked during our random drawing.  Salon professionals can also win a Vespa by registering for our giveaways at top U.S. trade shows, including ISSE, the Midwest Beauty Show, IBS New York, and the West Coast Beauty Show.

Contact: 
Isabel Smith 

Cover Story: Penelope Cruz, Cameron Diaz and Shakira Top People en Espanol's
``Best and Worst Celebrity Hairstyles'' Issue

NEW YORK--(BUSINESS WIRE)--Jan. 7, 2003

From Braided `Dos to Wild Locks--The February Issue Features
What's Hot and Not

Penelope Cruz, Cameron Diaz, Salma Hayek and Shakira are among the celebrities who top People en Espanol's first-ever "Best and Worst Celebrity Hairstyles" issue, which hits newsstands today. From the super straight to the wildly curly, romantically tousled and downright colorful, the picture-filled issue proves that today's hottest Hispanics know the key to making headlines.

Featured in the "best" category is Spanish actress Cruz, who traded in her super-long locks, for a much sleeker and shorter bob this year. Other winners include Oscar contender Hayek, who continued to seduce co-stars with her long sultry mane, and model turned actress Sofia Vergara whose silky strands are set to hit the big screen this spring.

Among those who didn't make the "cut" are Grammy winner Colombian rocker Shakira, who shocked her fans - and record executives - by changing her signature tresses from vampire black to vixen red to beach-girl blonde. Diaz - a trendsetter in Tinseltown and beyond, also got the thumbs down, with her "straight out of bed" `do at last year's Academy Awards.

The February issue also features celebrity makeovers - Then & Now

- showcasing the beauty transformations of Miami's Gloria Estefan and TV host and model Daisy Fuentes. Former weather girl, Fuentes, who began her career with dark frizzy curls, now sports the lighter, sleeker, frizz-free style.

Throughout the years, Estefan fluctuated between super straight and corkscrew curly; today she wears both styles, updated and sexier than ever.

Other celebrities included in the issue are Kelly Rolland, Christina Aguilera, Lil' Kim and Salsa singer Celia Cruz, who all chose individuality over run-of-the-mill styles with multiple hair colors, shocking extensions and infamous wigs. In addition, the "Best

Worst Hairstyles" highlights hairstyles of today's leading telenovelas stars. PEOPLE EN ESPANOL was launched in 1998 and today is the best-selling Hispanic magazine in the United States. Each month, the publication reaches nearly four million readers with an exciting editorial mix of Hispanic and mainstream entertainment coverage, fashion and beauty service editorial and compelling human-interest stories. A true pioneer in Hispanic print, PEOPLE EN ESPANOL is committed to recognizing the value, contributions and impact of Hispanics in the United States.

CONTACT:

People en Espanol, New York
Lauren Kuschner, 212/522-4130
lauren-kuschner@peoplemag.com

or

Elvis Lizardo, 212/522-9658
elvis-lizardo@peoplemag.com

SOURCE: People en Espanol