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Hair News - September 2001 |
| Author: Karen Shelton |
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Date: September 2001 |
Candle Lighting-Please
Consider Participation
Whether you choose to do this or not, is up to you,
but we believe it is a positive idea in the middle of all of this
tragedy that has befallen the United States on 9/11/01.
Friday Night at 7:00 p.m. please step outside your door, stop your
car, or step out of your establishment and light a candle.
We will show the world that Americans are strong and
united together against terrorism. Please pass this information to
everyone you know and to everyone on your e-mail lists. We need to
reach everyone across the United States quickly to let them know of
this unity event.
The message: WE STAND UNITED - WE WILL NOT TOLERATE TERRORISM.
PhytoNews
"2
Drops Of Phytodéfrisant Serum A Day Keep The Frizz Away"
Phytothérathrie
introduces the perfect complement to Phytodéfrisant Relaxing Balm
NEW YORK - When it
comes to straightening naturally curly and permed hair,
Phytodéfrisant
Relaxing Balm is everyone's perennial favorite. Applied on
wet hair after shampooing, the renowned botanical balm magically
straightens hair without any harmful chemical action. Because
active women need fast results without the fuss,
Phytothérathrie
recognized the need for a light and versatile product that would
complement the action of Phytodéfrisant Relaxing Balm in
between shampoos.
So Phytodéfrisant Serum was born! Applied on dry hair in
between shampoos, Phytodéfrisant Serum works as a leave-in
conditioning treatment and styling aid in one.
Phytodéfrisant Serum:
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Enhances shine and brilliance.
-
Smoothes the hair and gets rid of frizz
instantly.
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Imparts a soft satiny finish.
-
Strengthens and hydrates the hair.
A versatile product, Phytodéfrisant
Serum may be used by all hair types, including straight hair,
for an ultra-smooth effect.
PHYTODEFRISANT SERUM
Relaxing Serum With Althaea extracts
A leave-in conditioning treatment and
styling aid in one, Phytodéfrisant Serum imparts shine and
rids hair of frizz while hydrating and fighting split ends. Hair
becomes instantly soft, smooth, manageable and frizz-free. Used on
dry hair in between shampoos, Phytodéfrisant Serum is the
perfect complement to Phytodéfrisant Relaxing Balm.
PACKAGING Glass pump bottle, 1 fl
oz
RETAIL $24.00
INGREDIENTS Althaea extracts
Provitamin B5 Phytantriol Soothing agents
RECOMMENDED FOR All hair types
ACTION Althaea extracts smooth and
soften, giving the hair a soft satiny finish. The synergy of two
ingredients conditions the hair: Provitamin B5 strengthens
and hydrates while Phytantriol protects the hair and helps
prevent split ends. Soothing agents eliminate frizz and
enhance shine.
DIRECTIONS On dry hair, in between
shampoos, pump a few drops of Phytodéfrisant Serum in the palm of
your hand and spread product over fingers. Apply to hair and comb
through with fingers. Do not rinse. Style as usual.
TIP: Phytodéfrisant Serum may be
used on straight hair for an ultra-smooth effect.
Coming To
HairBoutique.com the week of September 1, 2001:
Check the front page of HairBoutique.com for the
announcement or visit the
Phytotherathrie pages in the HairBoutique.com
Marketplace.
"Wella
Acquires Graha Webb."
The Wella Group recently announced that, through its U.S.
subsidiary, The Wella Corporation, a definitive agreement has been
reached to acquire the assets of Graham Webb International. This
acquisition significantly strengthens Wella's position in the U.S.
professional hair care market and sets the stage for the global
expansion of the Graham Webb brands.
With the acquisition of Graham Webb International, the Wella
Group adds a well-established brand portfolio to its two existing
brands, Wella and Sebastian, which complements its product
offering to the U.S. professional salon market.
In commenting on the acquisition, Heiner Gürtler, Chairman of
the Management Board (CEO) of Wella AG, said: "With the
addition of the Graham Webb business, the Wella Group
simultaneously achieves two strategic objectives. First, the
acquisition significantly strengthens Wella's No. 2 position in
the US professional salon market. Second, the planned
international roll-out of the Graham Webb brands will contribute
to Wella's future growth in sales and earnings."
Graham Webb International, a privately-held company, was
founded in 1990 and has rapidly grown during the past few years.
The company, headquartered in Carlsbad, California, has 135
employees and achieved factory sales of $78 million in 2000, of
which approximately $2 million were generated outside the North
American market.
The Graham Webb International brand portfolio predominantly
consists of three product lines: The Graham Webb Classics line is
exclusively positioned and marketed via high-end, prestige salons.
Graham Webb's other two lines, Back to Basics and Head Games, are
targeted towards a larger selection of salons and consumers. All
three Graham Webb salon lines focus on the care segment of the
haircare market. They perfectly complement the Wella brand's
dominance in the U.S. professional color segment and the Sebastian
brand's strength in the styling and finishing segment.
Graham Webb International is well-known in the U.S. for its
creative marketing, innovative products and packaging, quick
reaction to market trends and advanced retailing concepts targeted
at salons. Graham Webb's success can also be traced to its broad
sales and distribution network.
The combination of Graham Webb International with Wella's North
American operations is expected to create significant revenue
enhancement and operating efficiencies.
New
Hair Products
Graham Webb-Back to Basics Line
Introducing the Back to Basics Ginger Therapy
Collection. Fragranced to soothe and calm the senses, these
hair care products are formulated to restore flexibility and
resilient shine from within by repairing dry, frizzy, overstressed
hair. The bath and body products and formulated with nourishing
vitamins and natural extracts to renew dry skin with rich
moisture.
Ginger root is a naturally calming and soothing ingredient found
in the entire line of Ginger Therapy products. It contains
B-complex, a quick-absorbing vitamin that delivers shine and
visibly reduces split ends while helping to prevent dryness and
damage often caused by heat.
All Ginger Therapy hair care products also contain wheat germ, a
natural emollient that contains an abundance of plant protein to
reconstruct damaged hair from within. This added strength and
moisture results in increased gloss, improved elasticity and
better combability. Wheat germ also contains one of the highest
levels of vitamin E, which helps to protect hair from the damaging
effects of the sun and other environmental factors.
Ivy, an ingredient found in the Ginger Therapy Shampoo and
Conditioner, acts as a protective barrier against moisture loss to
maintain hair's healthy condition and shine throughout the day.
Renew your mind and body with the Ginger Therapy Body Care
Collection. Indulge yourself in these rich, luxurious formulas
that soften and smooth dull, dry skin.
Experience the radiance of ginger and ivy. This
luxurious foaming shower gel gently cleanses and moisturizes,
leaving skin silky, smooth and lightly fragranced with the
renewing scent of ginger. Simply natural. Experience the radiance of ginger and ivy. This rich and luxurious
body lotion delivers the extra moisture and conditioning skin
needs. Absorbs quickly, leaving skin smooth with a velvety feel
and lightly fragranced with the renewing scent of ginger. Simply
natural.
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