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Hair News - October 2000 |
| Author: Karen Shelton |
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Date: October 2000 |
Hair News For
October, 2000
October 5, 2000
Dippity-Do Sport(R) Offers the Ultimate in
Hair-Styling Control
DANBURY, Conn., Oct. 5 /PRNewswire/ -- The White
Rain Company announced today that Brian Griese, starting quarterback
for the two-time Super Bowl champion Denver Broncos, will be the
spokesperson for Dippity-Do Sport, a new line of hair-styling
products designed specifically for younger men.
"Dippity-Do Sport is ideal for an extremely
active lifestyle like my own," said Griese. "Between
games, practices and workouts, I am constantly in and out of the
shower and on the go. I need a styling product that is quick and
easy-to-use, and that keeps my hair looking great. Dippity-Do Sport
gives me the convenience, style and control I'm looking for."
Brian Griese, son of Pro Football Hall of Famer
Bob Griese, showcased his football talents at the University of
Michigan, where he led the Wolverines to their first national
championship in 50 years. After graduating, Griese was drafted by
the Super Bowl champion Denver Broncos, where he began the 1999
season as starting quarterback. Now 25-years old, Griese is one of
only eight NFL quarterbacks since 1970 to pass for more than 3,000
yards as a rookie starting quarterback.
"We are excited about the launch of our new
Dippity-Do Sport hair-care line and can't wait to start working with
Brian," said Gary Raymond, president of The White Rain Company,
marketers of Dippity-Do Sport. "As an up and coming leader on
the football field, Brian's strength and confidence embodies the
image that Dippity-Do Sport offers to today's active
man."
Dippity-Do, the hair-gel pioneer that helped
establish the styling-product market, is being repackaged,
reformulated and repositioned. Introduced more than four decades ago
as a women's styling aid, Dippity-Do has long been a leader in the
hair-gel business. Now Dippity-Do Sport is once again taking the
lead as the first gel brand specifically developed for today's
physically active man. Dippity-Do Sport has already been tested and
proven in Canada, where it has contributed to the Dippity-Do brand's
number-one share position.
Packaged in eye-catching, cobalt-blue bottles with
grab-and-go sport grips, Dippity-Do Sport is expected to score big
with American men as well.
"We see tremendous possibility in the men's
hair-care market. With today's versatile styles, there is a growing
demand for men's styling products, specifically gel," said
Maureen Gregory, vice president of marketing of The White Rain
Company. "We feel that we're helping retailers capture what our
research tells us is an enormous opportunity."
Specially designed to add texture and definition
to today's hairstyles, Dippity-Do Sport's unique alcohol-free
formula with Pro-Vitamin B5 protects and adds body to hair. While
other styling products may leave hair feeling sticky or brittle,
Dippity-Do Sport will allow fashion-conscious younger men to create
clean, modern hairstyles that look great and feel natural to the
touch.
"Younger men are more willing to experiment
with new hair products and are purchasing more grooming products
than ever before," said Gregory. "They're more in tune
with what's happening in sports, music and fashion and are actively
seeking products that will help them look their best, but not take a
lot of their time."
Three new Dippity-Do Sport products are now
available nationwide:
Ultimate Hold Sport Gel, Ultimate Hold Unscented
Sport Gel, and Ultimate Hold Sport Spray Gel, with a convenient
pump. Two new styling aids will be added in January 2001 to further
extend this high-performance product line.
The White Rain Company, located in Danbury,
Connecticut, is the sales, marketing and distribution force for one
of the nation's most recognized brands - White Rain. White Rain
offers an extensive line of high-quality, value-priced hair-care
products and body washes. White Rain products can be found in more
than 26 million households nationwide. Additional White Rain Company
brands include Adorn, Mink Difference, Tame, The Dry Look and Toni.
For more information, contact Renee Swanson
Massaua of Tierney Communications, 215-790-4403, rmassaua@truenorth.com,
for White Rain Company.
SOURCE: White Rain Company
October 1, 2000
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