Back in 2005 Farouk Systems, Inc., announced the restructuring of the distribution of one of their popular brands, Deep Brilliance.
The Deep Brilliance line was announced as part of the company’s new open distribution division.
Note: As of July 2013 the Deep Brilliance line is still being distributed and has found a very loyal following.
When the restructuring of the distribution of Deep Brilliance was announced, Farouk Shami, Chairman and founder of Farouk Systems noted “our decision to create an open distribution division is solely based upon the need to provide additional distributors with the opportunity to carry Deep Brilliance for their salon customers seeking a complete line of Relaxers, Ammonia Free Hair color & lightening system, shampoos, conditioners, styling and finishing products devoted to highly textured hair.”
Indeed, many professional hairstylists believe the Deep Brilliance line is an excellent multi-cultural line providing a wide range of distributors with the finest formulas developed by the top chemists at Farouk.
The official launch of Deep Brillance’s new distribution plan was scheduled for September 1st, 2005.
More Details – Deep Brilliance Hair Care Line Restructured
The CHI Deep Brilliance System is a line developed by hairstylists with experience working on highly textured hair. In fact, all products developed at Farouk are developed, evaluated or tested by hairstylist.
Farouk recommends using CHI Deep Brilliance products to maintain hair which has been treated with CHI Deep Brilliance Relaxers.
As of 2013 the CHI Deep Brilliance product line, which is thriving, includes the following products:
Balance – Instant Neutralizing Shampoo
Hydration – Hydration – Moisture Binding Shampoo
Yellow Buster – Neutralizing Conditioner
Moisture – Moisture Shine Treatment
Reconstruct – Deep Protein Reconstructor
Silkeratin 17 – Hair Fortifying Treatment
Reflect – Silk Reflection
Glisten – Silk Brilliance Polish.
More About Farouk Shami & Farouk Systems, Inc.,
Farouk Shami, a Palestinian-American businessman, is Founder, Chairman of the Board of Farouk Systems, Inc. a Houston based company which manufactures high quality professional hair care and spa products.
Farouk Systems’ uniqueness comes from being a company owned and operated by a team of hairdressers which include over 2,000 educators in over 100 countries.
“I began Farouk Systems based on a mission and a dream. My mission and dream was to provide my fellow hair artists with a safer workplace environment – free of harsh chemicals, advanced knowledge through education and new professional only systems that could not be duplicated at home. This is why Farouk Systems’ mission statement has always been and still is: Environment, Education, & Ethics. Farouk Shami – Founder, Chairman of the Board
Farouk currently resides in Houston, Texas, where his company is based. He has worked for decades in the field of hair-care product development, and attended cosmetology school in Arkansas. He invented the first ammonia-free hair color, after developing an allergy to the chemical which initially led doctors to encourage him to leave his profession.